Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir

Full-Funnel B2B Marketing Show

In a new episode we share the step-by-step process on how marketing and sales should work on defining ICP for their ABM programs.
- Why ICP development for account-based marketing is different from your marketing strategy
- How to define account qualification and disqualification criteria
- How to segment accounts by tiers
- How to define the real buying committee (with enterprise examples)
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Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/