Ido Leffler was making organic beauty products with Yes To before it was cool

From Zero with Adam Schwab

How do you get your brand-new beauty products stocked in America? And when it’s there, how do you convince people to buy it?
In 2006, Ido co-founded the organic beauty brand Yes To Carrots and then in 2014, co-founded the huge school and office supply business, Yoobi which donates an item for every item purchase. Not long after, Ido co-founded Beach House Group which collaborates with huge stars like Mille Bobbie Brown, Tracee Ellis Ross, Kendell Jenner and Shay Mitchell. Ido is also one of Australia’s most successful angels, investing in five ‘unicorns’.
Ido joins host Adam Schwab to share how his parents influenced his business ambitions, his near business death experiences and giving back.

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