Bethany Johnson: The Secret Science Behind Better Appraisals (and How to Get It Right!)
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In this episode I sit down with the incredible Bethany Johnson from vAuto by Cox Automotive—a dynamic leader whose passion for innovation in automotive retail is nothing short of contagious. Whether you’re a single-store dealership or managing a sprawling group of rooftops, this conversation is packed with actionable insights that could transform the way you approach appraisals and inventory management.
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What we discuss in this episode:
- The revolutionary new appraisal experience that’s simplifying processes and boosting consistency across teams.
- How Centralized Inventory Management can optimize every car across your entire operation—no matter your size.
- The role of cutting-edge tech (like integrated OBD2 scanners) in building trust with consumers while reducing costly mistakes.
- Why data science is the secret weapon for minimizing risks and maximizing profits in the appraisal process.
And that’s just scratching the surface. Bethany also gives us an exclusive preview of Dale Pollak’s new book, Invested, and teases what’s in store for vAuto at NADA.
If you’re looking to stay ahead of the curve, build trust with today’s informed consumers, and turn appraisals into a precision science, this episode is a must-listen.
Listen to the episode featuring Bethany Johnson for even more insights!
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Thanks, Bethany Johnson
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