Launching Your Startup Marketing Program with Scott Schwarzhoff

FiredUp! - The Startup Marketing Podcast

In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationship with their VC firm to start making moves that will get them further, faster. This week, episode 21 of the FiredUp! podcast is about getting your startup marketing program off the ground!

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In this episode of the FiredUp! podcast, Scott Schwarzhoff shares how startups and VC firms might work together differently based on the model of the VC firm and actionable steps you can take right now to get the most out of your VC firm as an early stage startup.

Scott Schwarzhoff is an Operating Partner at Unusual Ventures, responsible for marketing and go-to-market services for the Founder Services Team. With 20 years of enterprise software experience spanning startups and large enterprises, Scott is passionate about finding a company’s “true North” story and bringing it to life throughout a go-to-market.

Scott, Morgan, and Chris discuss:

• The VC firm’s role in finding patterns that help companies “skip ahead” and start generating income quicker.
• Peeling back the layers to answer the questions: “Why anything?”, “Why now?”, and “Why you?”
• What makes a good relationship between a VC firm and a portfolio company’s marketing team and how to nurture a productive relationship in the long-term.
• Writing a successful press release statement that goes beyond the cookie cutter format.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH SCOTT SCHWARZHOFF:

LinkedIn

Unusual Ventures

Unusual Ventures Startup Field Guide

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Facebook

LinkedIn

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED IN THIS EPISODE:

Start with Why by Simon Sinek

Made to Stick by Charles Kahlenberg

VIZCOM

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1. Getting Your Startup Marketing Program off the Ground with Scott Schwarzhoff (00:00:00)

2. Understanding the level of support a startup can expect from their VC firm. (00:01:42)

3. Helping founders answer the critical "why now" question in the current economic environment. (00:06:53)

4. Aligning goals between investors and founders. (00:11:21)

5. The importance of constant learning in early days of a startup. (00:15:34)

6. Fundraising strategies for startups. (00:20:20)

7. Providing unexpected insights in press releases. (00:27:49)

8. Smart People, Dumb Questions Segment (00:33:30)

9. Fired Up Five Segment (00:36:03)