#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives.
We explore several key topics with Steve:

• The importance of making marketing more objective to overcome existing challenges.
• How Steve has helped shift the perspective of marketing at Morgan Stanley
• The relevancy of vanity metrics and how to communicate their value to executives when they don't show hard ROI.

The views and opinions expressed in this episode are those of Steve Stano and do not reflect the official policy or position of any affiliates.