#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences.
Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains why he believes demand generation doesn’t actually exist and how this term can lead marketing strategies in a misleading and damaging direction.
Dale also tackles:
- The myth of lead scoring
- Why ad retargeting doesn't work
- How brands actually win market share
Join us for this thought-provoking discussion that challenges conventional wisdom. This longer episode allows Dale to share his insights and ideas in full, offering you a chance to rethink your philosophy of marketing.