34: Why You Actually Need a Low-Cost Offer (It’s Not What You Think)

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Summary
In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement.
Takeaways

• You need a low-cost digital product in your business.
• The myth of getting rich from low-cost offers is misleading.
• Building an email list is crucial for marketing.
• Many people on your list may not engage or purchase.
• Low-ticket offers can help create a list of buyers.
• Buyers are more likely to engage with your products.
• Feedback from buyers helps improve your offerings.
• Engaged customers lead to better business outcomes.

Chapters
00:00 Introduction to Low-Cost Digital Products
01:25 Debunking the Myth of Easy Wealth
02:06 The Importance of Building an Engaged Email List
04:37 Transforming Freebie Seekers into Buyers
06:44 Conclusion
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