33: Don't Fall for Fake Messages

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Summary
In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process.

She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications through the official Ads Manager.

Covitz shares cautionary tales to illustrate the potential dangers and reassures listeners that these experiences are common, even among seasoned advertisers.
Takeaways

• The moment you start running ads on Meta, spam will increase.
• Fake error messages and notifications are common in Ads Manager.
• Always verify messages by logging into your actual ad account.
• Do not click on suspicious links in emails or messages.
• Phishing attempts can look legitimate; always be cautious.
• It's important to recognize the signs of fake communications.
• Even experienced users can panic when receiving spam messages.
• Reporting fake messages helps protect the community.
• Legitimate messages from Meta should also be verified through the account.
• Staying informed is the best protection against scams.

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