The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross

Executive Conversations

Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter.

Today we chat with Alex Ross about getting your newsletter to feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide success of their monthly newsletter. Alex provides us with practical tips for creating a newsletter that resonates with your audience like lacing in pop culture references, having catchy subject lines, and keeping it light and fun.

Alex also shares her process for producing newsletters, like ensuring there is an editor that goes through everything with a fine-toothed comb and injects the company’s tone of voice into the piece. She also discusses the importance of receiving and incorporating reader feedback. She shares the importance of switching up topics and seeing what becomes most popular with your readers.

Tune in to find out how to write the perfect company newsletter!

In this episode, we talk about:

• B2B Newsletter

• Content Marketing

• Tone of voice

Timestamps:

[00:08] Introduction

[01:10] Alex’s time at Clearbit

[02:08] The wide success of Clearbit’s newsletter

[05:44] The process for writing a great newsletter

[08:19] Coming up with ideas for writing

[12:00] How to engage with your subscribers

[13:08] Understanding what resonates with your audience

[19:50] Improving your B2B newsletter game

[23:09] Wrap Up

About Alex Ross

Alex Ross has been in content marketing since blogs were ranking with just a couple hundred words. Working with several B2B startups throughout her career, Alex is no stranger to building content systems from the ground up. Alex is a Senior Content Marketing Manager for B2B companies.

When she’s not creating content, you can find the San Diego native exploring her city through tacos, craft beer, and Padres baseball.

Connect with Alex Ross on LinkedIn: https://www.linkedin.com/in/alexandra-suarez-ross/

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