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Top 5 Reasons Deals Don’t Close #2: We’re Not Talking to All the Decision Makers
Manage episode 356103266 series 2924659
المحتوى المقدم من Pete Oliver / SaleFish, LLC, Pete Oliver / SaleFish, and LLC. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Pete Oliver / SaleFish, LLC, Pete Oliver / SaleFish, and LLC أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In complex, enterprise selling, we need to branch out beyond the people that we’re already influencing and gain buy-in from all decision-makers. Specifically the Economic Buyer!
How does this show up within our opportunities?
- Contact won’t introduce you to anyone higher
- Contact won’t work with you to sell internally
What can I do to prevent this from happening?
- You clearly understand the decision-making process and who is involved
- Gain access to true economic decision makers
Time Stamps:
* 1:04 - Why is this a Challenge?
* 3:03 - 3 Wide 3 Deep Decision landscape
* 10:00 Understanding the Decision Making Process & Earning the Right
* 17:30 - CIGAR Recap - Strip line + Intro Ask
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