Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

eCommerce MasterPlan

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

Hit PLAY to hear:

• The roles of design and user experience in eCommerce
• Simplicity enhances customer satisfaction
• How customization contributes to B2B success
• Why aligned teams are key to growth
• The importance of continuous adaptation

Key timestamps to dive straight in:

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively.

[09:59] Redesign improved eCommerce site's functionality and aesthetics.

[13:37] July Shopify launched B2B module, enabling customization.

[16:51] Educate teams; align website and sales efforts.

[20:45] Listen to Ian’s Top Tips!

Full episode notes here: https://ecmp.info/521

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