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المحتوى المقدم من Chloë Thomas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chloë Thomas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

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Manage episode 457051854 series 79607
المحتوى المقدم من Chloë Thomas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chloë Thomas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.

Hit PLAY to hear:

  • Adding new products strategically
  • Using a phased approach to product launches
  • Investing in technology for project management
  • Making sure teams work together
  • Focusing on the customer and their needs

Key timestamps to dive straight in:

[06:28] Expanding customer base with frequently-purchased products.

[08:52] Team structure and what they outsource.

[13:33] Stagger launch phases for continuous promotional opportunities.

[14:23] Prioritize action, iterate quickly, embrace imperfection.

[18:10] Communication and feedback are key elements to success.

[20:46] Houseplants becoming interior decor, not horticulture.

[22:46] Listen to Joy’s Top Tips!

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

561 حلقات

Artwork
iconمشاركة
 
Manage episode 457051854 series 79607
المحتوى المقدم من Chloë Thomas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chloë Thomas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.

Hit PLAY to hear:

  • Adding new products strategically
  • Using a phased approach to product launches
  • Investing in technology for project management
  • Making sure teams work together
  • Focusing on the customer and their needs

Key timestamps to dive straight in:

[06:28] Expanding customer base with frequently-purchased products.

[08:52] Team structure and what they outsource.

[13:33] Stagger launch phases for continuous promotional opportunities.

[14:23] Prioritize action, iterate quickly, embrace imperfection.

[18:10] Communication and feedback are key elements to success.

[20:46] Houseplants becoming interior decor, not horticulture.

[22:46] Listen to Joy’s Top Tips!

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

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