Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)

Ecommerce Coffee Break – Master Marketing & Online Sales

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.
She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers.
Topics discussed in this episode:

• Why understanding your product's unique selling point is crucial for marketing success
• How PPC campaigns can reveal unexpected use cases and target audiences
• What Amazon's AI (Rufus) can tell you about your product listing gaps
• Why sellers should give their product launch at least 90-120 days before declaring failure
• How rebranding and repositioning can dramatically improve product performance
• What metrics to analyze when a product launch isn't working
• Why comprehensive market research precedes successful product launches
• How agencies like PPC Farm help sellers diagnose and fix marketing challenges
• What Amazon's changing landscape means for new and existing sellers
• Why omnichannel presence is more important than ever for e-commerce brands
  

Links & Resources
Website: https://www.ppcfarm.com/
LinkedIn: https://www.linkedin.com/in/carly-mcmillen/
Instagram: https://www.instagram.com/theppcfarm/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/3yxvudf8
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!