Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)

Ecommerce Coffee Break – Master Marketing & Online Sales

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Discover how to make product discovery effortless for your customers and maximize profitability in your store.
On this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter chats with Daniel Gurevitch, Co-founder and CEO of Kimonix, about strategies for collection management, product sorting, and profit-driven merchandising.
With insights drawn from Daniel’s extensive experience in eCommerce consulting, you’ll learn practical tactics to optimize inventory, reduce slow movers, and enhance customer experience using data-driven solutions.
Topics discussed in this episode:

• Why focusing only on bestsellers hurts profits - The 80/20 rule pitfall in ecommerce
• How to balance bestsellers with slow inventory - Smart merchandising strategies revealed
• What 70+ data points tell about product success - Beyond basic sales metrics
• How AI manages collections automatically - Balancing new, best, and slow movers
• Why traditional bestseller metrics mislead - The marketing spend impact
• What true collection analytics reveal - Understanding real product performance
• How smart widgets boost recommendations - Mixing personalization with inventory
• Why inventory health matters - Using data to make promotion decisions
• How Shopify Plus stores optimize collections - Implementation for 150+ product catalogs
  

Links & Resources
Website: https://www.kimonix.com/
Shopify App Store: https://apps.shopify.com/kimonix
LinkedIn: https://www.linkedin.com/company/kimonix/
LinkedIn: https://www.linkedin.com/in/daniel-gurevitch/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/rfcy2tnx
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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