The Evolution of Ecommerce Search — Arv Natarajan | Why Conversational AI Simplifies Queries, What Makes A Perfect Search Page, How Visual Search Improves Discovery, Why "Revenue Per Search" Rules, Why Search And Browse Both Matter (#365)

Ecommerce Coffee Break – Master Marketing & Online Sales

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In this first episode of our special mini-series on ecommerce search, Arv Natarajan, Director of Product at GroupBy Inc., explores how artificial intelligence is revolutionizing digital customer experiences.
From early keyword matching to today's sophisticated AI-powered solutions, Arv breaks down the transformation of search technology and its critical role in creating personalized shopping journeys.
Topics discussed in this episode:

• How early e-commerce search failed due to basic keyword matching.
• Why AI understands shopping intent vs just matching words.
• How search personalization works without compromising privacy.
• Why both search and browse experiences matter equally.
• What makes the perfect e-commerce search page layout.
• How visual search transforms product discovery.
• Why conversational AI revolutionizes complex shopping queries.
• What makes unified AI shopping assistants the future.
• How search analytics reveal hidden inventory issues.
• Why "revenue per search" is the only metric that matters.

Links & Resources
Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc
Get access to more free resources by visiting the show notes at
https://tinyurl.com/3fftw9mw
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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