Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)

Ecommerce Coffee Break – Master Marketing & Online Sales

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In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.
Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance.
Topics discussed in this episode:

• Why marketers save 70% of their time with automated optimization.
• What makes cross-channel budget sharing more effective than platform silos.
• How third-party attribution data drives better optimization than platform metrics.
• Why clients see 400-500% ROAS improvement within months.
• How account managers can handle twice the clients in less time.
• What makes Shirofune's 1-hour onboarding and 2-month trial unique.
• Why account complexity matters more than size for results.
• What's driving the unstoppable shift to marketing automation.
• How staying curious keeps marketers ahead of the curve.

Links & Resources
Website: https://shirofune.us
LinkedIn: https://www.linkedin.com/company/shirofune-usa/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/244r2dnh
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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