Millions on the Field: NIL and the New Age of College Entrepreneurs

Dr. Bryan Foltice Behavioral Finance Podcast

Welcome to the Money Strong Monday morning broadcast with Dr. Bryan Foltice!

In this episode, we break format to discuss the latest economic updates, including the state of the S&P 500, inflation rates, and interest rates, and their impacts. Dr. Foltice then dives deep into this episode's primary topic—NIL (Name, Image, and Likeness) money and its significant effect on student-athletes in U.S. colleges.

Learn about the various tiers of NIL compensation, financial challenges, and opportunities athletes face, and the importance of providing the right support and education to help them navigate this new landscape. Also, get a sneak peek into Dr. Foltice's upcoming fall courses and plans for supporting student-athletes with money management and financial wellbeing.
00:00 Introduction and Today's Agenda
00:59 Economic Update: Market Trends and Federal Reserve Policies
06:57 Preparing for the Upcoming Academic Year
08:29 Deep Dive: NIL Money in College Athletics
15:34 Understanding the Tiers of NIL Earnings
26:23 Conclusion and Upcoming Discussions

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