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02 Building Your Brand from the Inside Out
Manage episode 455077462 series 3619465
In this episode, Jo Day and Lucy Rennie dive into the heart of what makes a business truly memorable and successful—building a brand from the inside out. Many people think branding is just about logos and taglines, but Lucy breaks down why the core of a sustainable, impactful brand starts much deeper.
Whether you’re a business owner, a team leader, or just curious about branding, this episode offers actionable insights to help you create a brand that resonates and builds loyalty with your customers.
What You’ll Learn in This Episode:
- Why branding is about more than logos and visuals.
- How to navigate a VUCA (volatile, uncertain, complex, ambiguous) world in business.
- The importance of vision, values, and purpose in building a sustainable brand.
- Real-life examples of businesses thriving through an inside-out approach.
- How to engage employees and customers authentically to build trust and loyalty.
Key Takeaways:
- Start with Clarity: Define your vision and purpose. Why does your business exist, and what’s the ultimate goal?
- Identify Core Values: Align your decisions and actions with these values to ensure authenticity and consistency.
- Engage Your Team: Involve employees in shaping and living your brand values. Shared purpose leads to better teamwork and stronger customer relationships.
- Focus on Customer Experience: Build your brand by making customers feel valued. This emotional connection fosters repeat business and word-of-mouth referrals.
- Create from the Inside Out: Your external brand identity—logo, tagline, messaging—should reflect the internal culture and values of your business.
Actionable Steps for Listeners:
- Reflect on your “tummy flip” moments—what excites you most about your business?
- Identify your top five values using a timer or playlist to make the process fun and instinctive.
- Imagine your customers’ feedback as if you were a fly on the wall. Are they saying what you hope they would? If not, adjust your processes to align with your brand goals.
Resources Mentioned:
📜 Values Exercise: https://brenebrown.com/resources/dare-to-lead-list-of-values/
📖 Clarity, Communication and Connection by Lucy Rennie: https://tinyurl.com/46jv5d4n
🎨 Design tools like Canva: https://www.canva.com
Join the Conversation:
💬 What are your top five values? How do they shape your business or brand? Share your insights in the comments or on social media using the hashtag #CreativeJourneysPodcast!
Next Episode Preview:
Get ready to uncover what makes your business truly stand out in a crowde
We would love to hear from you, send us a text!
Subscribe to our Youtube channel: @heyupfolks
Connect with Jo Day:
- Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
- Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
- Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/
Connect with Lucy Rennie:
- Website: https://www.iamlucyrennie.com/
- Lucy on Instagram: http://instagram.com/iamlucyrennie
- Linkedin: https://www.linkedin.com/in/lucyrennie1/
فصول
1. Welcome to Episode 2 (00:00:00)
2. What Does Building a Brand from the Inside Out Mean? (00:01:48)
3. Understanding a VUCA World (00:03:24)
4. How Customer Expectations Have Shifted (00:04:53)
5. Three Steps to Building a Strong Brand (00:05:38)
6. Making Values Tangible for Teams (00:08:18)
7. Real-World Example: Building a Quality-Driven Team (00:10:29)
8. Customer Loyalty Through Emotional Connection (00:13:34)
11 حلقات
Manage episode 455077462 series 3619465
In this episode, Jo Day and Lucy Rennie dive into the heart of what makes a business truly memorable and successful—building a brand from the inside out. Many people think branding is just about logos and taglines, but Lucy breaks down why the core of a sustainable, impactful brand starts much deeper.
Whether you’re a business owner, a team leader, or just curious about branding, this episode offers actionable insights to help you create a brand that resonates and builds loyalty with your customers.
What You’ll Learn in This Episode:
- Why branding is about more than logos and visuals.
- How to navigate a VUCA (volatile, uncertain, complex, ambiguous) world in business.
- The importance of vision, values, and purpose in building a sustainable brand.
- Real-life examples of businesses thriving through an inside-out approach.
- How to engage employees and customers authentically to build trust and loyalty.
Key Takeaways:
- Start with Clarity: Define your vision and purpose. Why does your business exist, and what’s the ultimate goal?
- Identify Core Values: Align your decisions and actions with these values to ensure authenticity and consistency.
- Engage Your Team: Involve employees in shaping and living your brand values. Shared purpose leads to better teamwork and stronger customer relationships.
- Focus on Customer Experience: Build your brand by making customers feel valued. This emotional connection fosters repeat business and word-of-mouth referrals.
- Create from the Inside Out: Your external brand identity—logo, tagline, messaging—should reflect the internal culture and values of your business.
Actionable Steps for Listeners:
- Reflect on your “tummy flip” moments—what excites you most about your business?
- Identify your top five values using a timer or playlist to make the process fun and instinctive.
- Imagine your customers’ feedback as if you were a fly on the wall. Are they saying what you hope they would? If not, adjust your processes to align with your brand goals.
Resources Mentioned:
📜 Values Exercise: https://brenebrown.com/resources/dare-to-lead-list-of-values/
📖 Clarity, Communication and Connection by Lucy Rennie: https://tinyurl.com/46jv5d4n
🎨 Design tools like Canva: https://www.canva.com
Join the Conversation:
💬 What are your top five values? How do they shape your business or brand? Share your insights in the comments or on social media using the hashtag #CreativeJourneysPodcast!
Next Episode Preview:
Get ready to uncover what makes your business truly stand out in a crowde
We would love to hear from you, send us a text!
Subscribe to our Youtube channel: @heyupfolks
Connect with Jo Day:
- Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
- Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
- Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/
Connect with Lucy Rennie:
- Website: https://www.iamlucyrennie.com/
- Lucy on Instagram: http://instagram.com/iamlucyrennie
- Linkedin: https://www.linkedin.com/in/lucyrennie1/
فصول
1. Welcome to Episode 2 (00:00:00)
2. What Does Building a Brand from the Inside Out Mean? (00:01:48)
3. Understanding a VUCA World (00:03:24)
4. How Customer Expectations Have Shifted (00:04:53)
5. Three Steps to Building a Strong Brand (00:05:38)
6. Making Values Tangible for Teams (00:08:18)
7. Real-World Example: Building a Quality-Driven Team (00:10:29)
8. Customer Loyalty Through Emotional Connection (00:13:34)
11 حلقات
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