The best and worst of client-agency relationships, with Gareth Turner

Creative Agency Account Manager Podcast

Welcome to episode 67. You're in for a treat as I chatted to a very experienced marketer, Gareth Turner, who's been an agency client for much of his career.
He shares his own experience of being on the client side. He has also carried out a study of the best and worst client-agency relationships, and how to improve them, and he's published the results in a white paper. During our chat, we talked through the findings of this report. Whether you're in marketing on the client side or managing the relationship on the agency side, you're going to benefit from the insights he shares.
If you're working in agency account management, and you'd like to get some formal training in how to offer the highest level of value to your clients, so you not only retain your client relationships, but grow your accounts, then visit my website at https://www.accountmanagementskills.com/training, and check out my Account Accelerator programme. You can also connect with me on LinkedIn: https://www.linkedin.com/in/jennyplant