Rethinking Change: What Your Team Wishes You Knew

Create Magic At Work®

In this first solo episode of the Archetypes of Change™ summer series, Amy Lynn Durham invites you to rethink everything you thought you knew about change in the workplace.

Forget the buzzwords. This isn't about forcing alignment or pushing people to "get on board." It's about something deeper: how we each relate to change—and how that's shaped by our relationship to time itself.

You'll learn:

• Why change efforts often feel personal (because they are)
• What most leaders miss when they try to "logic" people through transition
• The 5 Archetypes of Change™—and how they show up in every team
• Why giving your people language for how they move through change can transform your results
• How this framework goes far beyond personality tests—and why it matters now more than ever

Whether you're leading a reorg, rolling out a new strategy, or just trying to hold the center in a rapidly evolving culture—this episode is your grounding point.

🧭 Learn more about executive coaching with Create Magic At Work® and the Archetypes of Change™ at createmagicatwork.net

📩 Reach out to Amy directly at [email protected]

Additional Resources:

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Key Takeaways:

• People don't resist change—they resist being changed without feeling seen.
• The "Archetypes of Change" reveal instinctive responses to transition based on time orientation.
• Leading change well requires understanding—not forcing—how individuals naturally move through change.
• Executive coaching rooted in these archetypes fosters trust, alignment, and innovation.
• Misalignment during change is often due to misunderstanding, not resistance.