031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique

Content Marketing School: business, content marketing, AI content creation, and LinkedIn tips for coaches, consultants, and entrepreneurs

Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework.
Topics included:
🔹What the And, But, Therefore storytelling technique is, and how to use it.
🔹Our brain's rational and instinctual sides and why tapping into both is essential
🔹Why creating a story arc is important. (Imagine a movie with no drama)
🔹How to keep your audience engaged, virtually or in person.

[LIVE VIRTUAL EVENT] Enhance Your Brand with Short-Form Video Strategies
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MON. MAY 13th 4 pm ET
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During this LIVE event you'll gain valuable insights into the world of short-form video and learn proven strategies to create content that resonates with your target audience.
Whether you're new to video marketing or looking to enhance your existing efforts, this Live virtual event is designed to provide you with actionable insights and inspiration.
🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.
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