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EP29: Angélique Charbonnier, Yale EMEIA “Invest in the long term”
Manage episode 431561095 series 3277710
المحتوى المقدم من Simon McMahon and Content in Business. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Simon McMahon and Content in Business أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA.
Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to innovating connected smart locks and homes.
In this episode, Angélique highlights the importance of consistency in branding and messaging, the centralisation of marketing activities and the challenges of localisation in different markets. She speaks about the need for a long-term marketing strategy, investing in content creation and prioritising quality over quantity.
https://www.linkedin.com/company/yalehomeglobal/
https://www.instagram.com/yalehomeemea/
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