EP29: Angélique Charbonnier, Yale EMEIA “Invest in the long term”
Manage episode 431561095 series 3277710
In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA.
Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to innovating connected smart locks and homes.
In this episode, Angélique highlights the importance of consistency in branding and messaging, the centralisation of marketing activities and the challenges of localisation in different markets. She speaks about the need for a long-term marketing strategy, investing in content creation and prioritising quality over quantity.
https://www.linkedin.com/company/yalehomeglobal/
https://www.instagram.com/yalehomeemea/
ABOUT THE CONTENT IN BUSINESS PODCAST
On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!
Hosted by Si McMahon, Business Leader and Podcaster.
➕ Follow this podcast to stay updated!
👍Inspired by Content in Business? PLEASE rate this and share it with your network!
📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib
⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com
34 حلقات