Connect Through Words: Marketing with Heart and Strategy with Rachel Allen

Connect Inspire Create

Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice.

We start by dismantling the half-page “ideal client” myth and replace it with psychographics and lived context—beliefs, pressures, and change moments that drive decisions.

Rachel lays out the four essentials behind every sale

right thing, right person, right time, right way

and explains why you only control a couple of them.

• shifting from demographics to psychographics
• the four rights and why control is limited
• positioning that states what it is and why it matters
• storytelling as a memory and trust tool
• AI as research and drafting support, not a crutch

To connect with Rachel Allen:

https://www.linkedin.com/in/rachelallenwrites/

https://instagram.com/boltfromthebluecopywriting

Website: https://www.boltfromthebluecopywriting.com/

Hello from your host, Carol Clegg – your accountability business coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

Visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

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1. Kill The Flimsy Client Avatar (00:00:00)

2. Meet Rochelle: Words That Make Money (00:00:49)

3. Hong Kong Leap And Freelance Breakthrough (00:02:32)

4. Life Abroad And Returning To Tennessee (00:04:21)

5. What “Make Words Make Money” Means (00:05:20)

6. Why 99% Of Advice Fails (00:06:42)

7. Ditch Demographics For Psychographics (00:08:17)

8. Positioning 101: The Missing Ingredient (00:10:13)

9. Storytelling That Sticks And Sells (00:12:38)

10. AI Anxiety And The Pace Of Change (00:15:05)

11. Relationship Marketing Over Pushiness (00:17:16)

12. Analog Tactics For High-Touch Offers (00:18:48)

13. Everyone Is Spam Until Proven Otherwise (00:20:05)