Episode #84- Do Me a Favor: Playing Chicken With Audience Trust

CMI Weekly Wrap

المحتوى المقدم من The Content Marketing Institute and Content Marketing Institute (CMI). يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Content Marketing Institute and Content Marketing Institute (CMI) أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

4+ y ago 34:07

MP3•منزل الحلقة

In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.

INTERVIEW OF THE WEEK

Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.

Learn more about Brian and Bynder:

Visit the Bynder website: https://www.bynder.com/en/
Check out Bynder partner Stackla for more on UGC: https://stackla.com/
Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/

OUR CONTENT MARKETING IDEA OF THE WEEK

Want to be Trusted? Here’s a Crash Course in Brand Journalism

https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/

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