Episode #79 - All Audiences Are Not Good Audiences

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020.

NEWS ITEM OF THE WEEK

Why Does Search Suck?

https://www.mediapost.com/publications/article/353308/why-does-search-suck.html

INTERVIEW OF THE WEEK

Robert’s guest this week is Ian Truscott, editor-in-chief of Rockstar CMO, a podcast and blog covering all things marketing leadership. He’s also the executive strategy director at appropingo, a consultancy focused on B2B marketing. A writer, speaker, industry expert, B2B marketing influencer and thought leader, Ian says ­– most of all – he’s a content guy.

Learn more about Ian:

• Connect with him on Twitter: https://twitter.com/IanTruscott
• Visit Rockstar CMO: https://rockstarcmo.com/
• Visit appropingo :https://appropingo.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

How to Bring Audiences Together in the Social-Distancing Era

https://contentmarketinginstitute.com/cco-digital/systems-issue/editorial-operations/virtual-event-strategy/

SPONSOR

SiteCore

A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.

There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.

Download the guide today at: https://cmi.media/sitecore-lifecycle