))
HOLIDAY AD CHAOS — Sephora, Calvin Klein, Subscription Boxes (Ep. 019)
Manage episode 518067179 series 3578796
المحتوى المقدم من Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/
From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold.
What You’ll Learn:
- What the Sephora x Mariah Carey ad got wrong — and how to avoid tone-deaf marketing during hard times
- Why humor, relatability, and repetition are the real keys to shareable content
- How subscription boxes became a $40B business model (and how coaches and creators can steal their strategy)
Timestamps:
00:00- Introduction
03:35 – The controversial Sephora holiday ad: “elves on strike”
07:50 – When “no press is bad press” doesn’t work anymore
15:20 – Uber Eats and Calvin Klein: ads that actually nailed storytelling
25:30 – Double standards in advertising: Sydney Sweeney vs. Calvin Klein
27:45 – Why people share content: the psychology behind “contagious” marketing
31:10 – Real estate agents and car dealerships making viral, personality-driven content
39:10 – Subscription boxes: recurring revenue, retention, and brand loyalty goldmine
References & Resources:
- Sephora — Mariah Carey holiday ad
- Calvin Klein — Jeremy Allen White & Jungkook campaigns
- Contagious by Jonah Berger (book)
- Wildgrain — subscription bakery doing $31M/year
- HelloFresh, Stitch Fix, ButcherBox, Above the Bar
- HubSpot’s The Hustle newsletter
Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe
📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com
📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com
104 حلقات
مشاركة
