Project Alpha: The Acquisition of a Hidden Gem [E187]

Chris Cotton Weekly Blitz

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المحتوى المقدم من Chris Cotton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chris Cotton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

TechSurge: Deep Tech VC Podcast

1
Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 13 يومًا1:14:43

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قوائم

إعجاب

احب

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

منذ عام واحد 15:36

MP3•منزل الحلقة

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," host Chris Cotton delves deep into his transformative journey of acquiring and revitalizing an auto repair shop, aptly named "Project Alpha." Chris begins by recounting the initial stages of the acquisition, where he meticulously navigated the complexities of negotiating a fair purchase price. He shares insights into the due diligence process, highlighting the importance of thoroughly assessing the shop's financial health, customer base, and market position.

Chris candidly discusses the myriad challenges he encountered, such as overcoming deeply ingrained outdated practices that were hindering the shop's growth. He emphasizes the critical role of understanding business financials, not just from a surface level but diving into detailed profit and loss statements, cash flow analysis, and identifying areas of financial leakage. Recognizing the true value of the business was pivotal, and Chris explains how he assessed both tangible and intangible assets to ensure he was making a sound investment.

One of the key strategies Chris employed was leveraging the strengths of the existing staff. He talks about the importance of conducting thorough evaluations to understand each team member's skills and potential. By aligning their strengths with the shop's goals, Chris was able to foster a more cohesive and motivated workforce.

Chris also shares the innovative changes he implemented to breathe new life into Project Alpha. He discusses the significance of enhancing marketing efforts, from revamping the shop's online presence to engaging with the local community through targeted campaigns. Adopting new technologies played a crucial role in streamlining operations and improving customer service. Chris provides examples of specific tools and software that helped increase efficiency and track performance metrics more effectively.

Throughout the episode, Chris offers valuable lessons and practical tips for current and aspiring auto repair shop owners. He underscores the importance of continuous learning and staying adaptable in an ever-evolving industry. By sharing his experiences and the strategies that led to Project Alpha's success, Chris aims to inspire and equip listeners with the knowledge and confidence to achieve business growth and effective management in their own ventures.

Introduction to Project Alpha (00:00:05)

Chris Cotton introduces the podcast and the journey of acquiring an auto repair shop named Project Alpha.

Finding Project Alpha (00:01:04)

Chris shares how he discovered the auto repair shop and its potential for revitalization.

Valuation Challenges (00:02:07)

Discussion on the shop's outdated processes and the owner's unrealistic valuation of the business.

Negotiation Stalemate (00:03:16)

Chris recounts his attempts to negotiate a fair price and the owner's resistance to change.

Understanding True Value (00:04:16)

Exploration of the importance of recognizing the actual worth of the business and its inventory.

Sticking to Your Guns (00:06:19)

Chris emphasizes the importance of knowing your numbers and being prepared to walk away from a deal.

Owner Financing Agreement (00:08:24)

The owner agrees to financing, enabling Chris to acquire the shop while managing cash flow.

Initial Cleanup Efforts (00:09:33)

Chris discusses the extensive cleanup and improvements made upon taking over the shop.

Website Development (00:10:34)

Plans for a new website to enhance the shop's online presence and marketing efforts.

Improving Average Repair Orders (00:11:48)

Chris details the increase in average repair orders after implementing new marketing strategies.

Implementing Inspection Processes (00:12:55)

Introduction of a digital vehicle inspection system to enhance customer service and care.

The Hidden Gem: Staff (00:14:01)

Chris highlights the incredible adaptability and importance of the existing staff in the turnaround.

Key Takeaways (00:15:11)

Chris shares valuable lessons learned during the acquisition process and the significance of staff.

Future Plans for the Shop (00:16:08)

Outline of strategies to implement processes and technology in the shop for continued growth.

Conclusion and Call to Action (00:17:06)

Chris encourages listeners to reach out for guidance in buying or selling auto repair businesses.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

210 حلقات

#MBA #Entrepreneur #Business #Marketing #Chris Cotton

Chris Cotton Weekly Blitz

Project Alpha: The Acquisition of a Hidden Gem [E187]

Chris Cotton Weekly Blitz

published منذ عام واحد

MP3•منزل الحلقة

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Introduction to Project Alpha (00:00:05)

Chris Cotton introduces the podcast and the journey of acquiring an auto repair shop named Project Alpha.

Finding Project Alpha (00:01:04)

Chris shares how he discovered the auto repair shop and its potential for revitalization.

Valuation Challenges (00:02:07)

Discussion on the shop's outdated processes and the owner's unrealistic valuation of the business.

Negotiation Stalemate (00:03:16)

Chris recounts his attempts to negotiate a fair price and the owner's resistance to change.

Understanding True Value (00:04:16)

Exploration of the importance of recognizing the actual worth of the business and its inventory.

Sticking to Your Guns (00:06:19)

Chris emphasizes the importance of knowing your numbers and being prepared to walk away from a deal.

Owner Financing Agreement (00:08:24)

The owner agrees to financing, enabling Chris to acquire the shop while managing cash flow.

Initial Cleanup Efforts (00:09:33)

Chris discusses the extensive cleanup and improvements made upon taking over the shop.

Website Development (00:10:34)

Plans for a new website to enhance the shop's online presence and marketing efforts.

Improving Average Repair Orders (00:11:48)

Chris details the increase in average repair orders after implementing new marketing strategies.

Implementing Inspection Processes (00:12:55)

Introduction of a digital vehicle inspection system to enhance customer service and care.

The Hidden Gem: Staff (00:14:01)

Chris highlights the incredible adaptability and importance of the existing staff in the turnaround.

Key Takeaways (00:15:11)

Chris shares valuable lessons learned during the acquisition process and the significance of staff.

Future Plans for the Shop (00:16:08)

Outline of strategies to implement processes and technology in the shop for continued growth.

Conclusion and Call to Action (00:17:06)

Chris encourages listeners to reach out for guidance in buying or selling auto repair businesses.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

210 حلقات

#MBA #Entrepreneur #Business #Marketing #Chris Cotton

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Chris Cotton Weekly Blitz

1
State of the Union Address! [E204] 17:49

منذ يومين17:49

17:49

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," Coach Chris Cotton delivers an insightful "state of the industry" update specifically tailored for auto repair businesses. He delves into the current challenges and opportunities facing the industry, starting with the rising vehicle dependability issues that have become increasingly prevalent. As cars age and require more frequent maintenance, auto repair shops are seeing a surge in demand for their services. Chris also explores the shifting consumer preferences towards more fuel-efficient vehicles, driven by environmental concerns and fluctuating fuel prices. This trend is influencing the types of services and expertise that repair shops need to offer, as well as the parts and technologies they must be familiar with. Economic factors such as inflation and rising credit card debt are also impacting customer affordability, making it crucial for auto repair businesses to find ways to offer value while maintaining profitability. Chris emphasizes the importance of consistency in business practices, suggesting that shops should focus on delivering reliable service and building customer trust to navigate these economic challenges. Adapting to the increased demand for repairs on older vehicles is another key point Chris addresses. He advises shops to invest in training and tools that enable them to efficiently service a wider range of vehicle makes and models, ensuring they can meet the needs of their diverse customer base. Furthermore, Chris highlights the need for improved technician work conditions, recognizing that attracting and retaining skilled technicians is essential for any repair shop's success. He suggests that businesses consider offering competitive wages, benefits, and a positive work environment to keep their teams motivated and productive. Strategic marketing is another area Chris focuses on, encouraging auto repair shops to leverage digital marketing strategies to reach potential customers effectively. He underscores the importance of a strong online presence and targeted advertising to stand out in a competitive market. State of the Industry Update (00:01:10) Chris shares insights on the auto repair industry's current state and trends for 2025. Vehicle Dependability Study (00:02:17) Discussion on JD Power's vehicle dependability report and issues with vehicle reliability. Supply Chain Disruptions (00:03:43) Ongoing supply chain issues from the pandemic affecting vehicle repairs and parts availability. Shift in Consumer Preferences (00:06:09) Consumers are moving from SUVs and trucks to smaller, more affordable cars. Impact of Inflation on Vehicle Affordability (00:07:25) Inflation is influencing consumer buying habits and delaying vehicle purchases. Nissan's Production Changes (00:08:44) Nissan cuts jobs and production capacity, shifting focus toward electric vehicles. Tariffs and Their Effects (00:10:06) Discussion on potential tariffs and their impact on vehicle prices and customer affordability. Credit Card Debt Concerns (00:11:18) Rising credit card debt poses risks for customers' ability to pay for repairs. Production and Supply Chain Challenges (00:12:31) Expected production drops due to tariffs leading to shortages and delayed repairs. Market Growth Drivers (00:13:52) Identifying key groups driving growth in the auto repair market. Decline of Certain Repair Shops (00:15:20) Analysis of repair shops losing revenue and market share. Technician Workforce Insights (00:15:20) Statistics on technician preferences, job satisfaction, and recruitment challenges. New Vehicle Sales Trends (00:18:01) Declining new vehicle sales and shifting mileage to older vehicles. Aftermarket Growth Opportunities (00:19:22) Increased demand for repairs on older vehicles presents opportunities for repair shops. Conclusion and Call to Action (00:20:25) Chris emphasizes the importance of adapting to industry changes and promotes Shop Marketing Pros again. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.…

Chris Cotton Weekly Blitz

1
Rev Up Your Customer Service: Merging Tech and Personal Touches for Success [E203] 11:35

منذ 16 يومًا11:35

11:35

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. In this episode of "The Weekly Blitz," host Coach Chris Cotton delves into the critical topic of enhancing customer experience within the auto repair industry by effectively merging cutting-edge technology with personalized service touches. Drawing from his own life, Chris shares vivid personal anecdotes that illustrate the profound impact of customer service on brand perception and loyalty. He begins by recounting his contrasting experiences with two tech giants, Apple and Lenovo. Through these stories, Chris highlights how Apple's commitment to seamless, customer-centric service left a lasting positive impression, whereas Lenovo's lackluster support fell short of expectations. These anecdotes serve as powerful examples of how excellent customer service can significantly influence customer satisfaction and brand loyalty. Chris also shares his positive interactions with Starlink, the satellite internet service provider. He emphasizes how Starlink's proactive communication and dedication to resolving issues made him feel valued as a customer. This experience underscores the importance of making customers feel appreciated and respected, which can transform a one-time transaction into a long-term relationship. Introducing the concept of "relationship coins," Chris encourages auto repair shops to view customer interactions as opportunities to invest in building strong, lasting relationships. He explains that each positive interaction adds to a metaphorical bank of goodwill, which can pay dividends in terms of customer loyalty and repeat business. Sponsored by Shop Marketing Pros, the episode underscores the necessity of providing exceptional service to foster customer loyalty and drive business growth. Chris argues that in an industry where trust and reliability are paramount, auto repair shops must prioritize customer experience by integrating technology that enhances service efficiency while maintaining the personal touch that makes customers feel valued and understood. Throughout the episode, Chris Cotton passionately advocates for a balanced approach that leverages technology to streamline operations and improve service delivery, while also emphasizing the irreplaceable value of human connection in creating memorable customer experiences. By doing so, auto repair shops can not only meet but exceed customer expectations, ultimately leading to sustained business success. Introduction to Supercharging (00:00:09) Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business through innovative insights. Guest Introduction and Technology Discussion (00:01:12) Chris introduces Craig O'Neill and discusses the impact of technology on customer experience in the auto repair industry. Personal Customer Experience Anecdote (00:02:21) Chris shares a personal story about his customer experience with laptop purchases and the importance of customer service. Switching to Apple Products (00:05:49) After poor service from Lenovo, Chris decides to purchase a MacBook, highlighting the positive experience he had. Apple's Exceptional Customer Service (00:08:00) Chris details his satisfaction with Apple's customer service, leading to his continued investment in their products. Starlink Customer Experience (00:09:14) Chris recounts his positive interaction with Starlink customer service while setting up internet for travel. Importance of Merging Technology and Personal Touch (00:12:15) Chris emphasizes the need for auto repair shops to blend technology with personal service to enhance customer experiences. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
How Do Your Auto Repair Shop's KIPs Stack Against the Industry[E202] 15:52

منذ 23 يومًا15:52

15:52

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In episode 202 of "The Weekly Blitz," Coach Chris Cotton takes a deep dive into the financial performance of auto repair shops, offering listeners a comprehensive analysis based on insights from the January edition of Ratchet & Wrench magazine. Throughout the episode, Coach Chris emphasizes the critical importance of tracking key performance indicators (KPIs) such as annual revenue, gross profit margins, and net profit margins. These metrics are essential for shop owners who aim to understand and enhance their business's financial health. Coach Chris shares compelling survey statistics that reveal significant revenue growth within the auto repair industry over the past 15 years. This growth underscores the dynamic nature of the industry and the opportunities available for shop owners who are proactive in managing their finances. He highlights the necessity for shop owners to focus on improving their financial metrics, as doing so can lead to increased profitability and long-term success. In addition to discussing financial performance, the episode also promotes Shop Marketing Pros, a specialized marketing company dedicated to serving auto repair shops. Shop Marketing Pros offers tailored marketing solutions designed to help shop owners attract more customers and build a strong brand presence in their local markets. Listeners of this episode will gain valuable insights into the financial aspects of running an auto repair shop and learn strategies to boost their business's performance. Coach Chris's expert advice, combined with the resources provided by Shop Marketing Pros, equips shop owners with the tools they need to thrive in a competitive industry. Introduction to the Episode (00:00:08) Coach Chris Cotton introduces the podcast and its purpose to supercharge auto repair businesses. Overview of Ratchet & Wrench Magazine (00:01:04) Discussion on insights from the January edition of Ratchet & Wrench magazine regarding shop performance. 15-Year Industry Comparison (00:02:15) Chris highlights changes in annual revenue and profit margins in the auto repair industry over 15 years. Importance of Tracking KPIs (00:03:15) Emphasis on the significance of key performance indicators for making informed financial decisions. KPI Awareness Among Shop Owners (00:04:20) Chris shares his experience teaching shop owners about KPIs, revealing a lack of awareness. Current Revenue Statistics (00:05:20) Over 50% of surveyed shops now report annual revenues exceeding $1 million, a significant increase from 15 years ago. Gross Profit Margin Insights (00:06:18) Discussion on gross profit margins, with over 50% of shops reporting margins above 50%. Revenue Breakdown of Surveyed Shops (00:07:17) Detailed statistics on revenue ranges among surveyed shops, highlighting growth trends. Industry Consolidation Factors (00:09:35) Analysis of industry consolidation and growth potential as more shops exceed $25 million in revenue. Gross Profit Margin Categories (00:10:49) Breakdown of gross profit margins among surveyed shops, with insights on profitability levels. Net Profit Margin Overview (00:12:59) Discussion on net profit margins, noting a concerning percentage of shops not generating profit. Encouragement for Improvement (00:14:07) Chris encourages shop owners to make small tweaks for improved profitability and performance. Tracking and Measuring KPIs (00:16:12) Final thoughts on the importance of tracking KPIs and using data to drive business improvements. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
Technicians as Service Advisors [E201] 18:51

منذ 4 weeks18:51

18:51

Chris Cotton Weekly Blitz

1
Celebrating 200 Episodes: Key Insights for Auto Repair Shop Owners to Thrive and Succeed 15:15

منذ 5 weeks15:15

15:15

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity. Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change. Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains. The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth. Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole. In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success. Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights. Introduction to the Podcast (00:00:11) Overview of the podcast's purpose and the value it offers to auto repair businesses. Celebrating Episode 200 (00:01:08) Kimberly's Kidney Donation (00:02:06) Highlighting Episode 164 - Unlocking Greatness (00:04:21) Highlighting Episode 170 - Four Day Workweek (00:05:24) Preparing for 2025 (00:07:42) Highlighting Episode 172 - Commitment vs. Interest (00:08:46) Highlighting Episode 175 - The Pumpkin Patch (00:09:58) Highlighting Episode 180 - Profit First (00:11:11) Highlighting Episode 185 - Mom and Pop Shops (00:12:00) Highlighting Episode 186 - Coached vs. Uncoached (00:12:46) Highlighting Episode 187 - Project Alpha (00:13:05) Highlighting Episode 189 - Impact of Politics (00:13:55) Highlighting Episode 192 - Self-Obstruction (00:14:20) Highlighting Episode 193 - Being the Best Shop (00:14:46) Highlighting Episode 197 - Chris's Favorite Things (00:15:30) Looking Ahead to Episodes 201 and 202 (00:15:50) Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
What Are Men Thinking? The Hidden Burdens We Carry [E199] 14:52

منذ 6 weeks14:52

14:52

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deeply into the critical topic of men's emotional health, shedding light on the often-overlooked societal pressures that inhibit emotional expression among men. Coach Cotton begins by exploring how traditional societal norms and expectations have historically dictated that men should be stoic and unemotional, leading many to suppress their feelings. This suppression, he explains, can result in emotional bottlenecks, where unresolved emotions accumulate and eventually manifest as stress, anxiety, or even depression. Coach Cotton highlights the unhealthy coping mechanisms that many men resort to as a consequence of this emotional suppression, such as substance abuse, aggression, or withdrawal from social interactions. He stresses the importance of recognizing these patterns and seeking healthier outlets for emotional expression. A significant portion of the discussion is dedicated to the necessity of building supportive networks. Coach Cotton underscores the value of having a community or a circle of friends and family who provide a safe space for men to express their emotions without judgment. He warns against the dangers of toxic relationships that can exacerbate feelings of inadequacy or reinforce harmful stereotypes about masculinity. Furthermore, Coach Cotton advocates for men to embrace vulnerability as a strength rather than a weakness. He encourages men to open up about their struggles and emotions, which can lead to deeper connections and a more fulfilling life. Finding one's purpose is another key theme in the episode. Coach Cotton explains that having a sense of purpose can provide direction and motivation, helping men navigate life's challenges with resilience and optimism. Finally, he emphasizes the importance of celebrating small victories. By acknowledging and appreciating these achievements, men can build confidence and foster a healthier emotional landscape. This, in turn, contributes to both personal and professional success, as a balanced emotional state enhances decision-making, creativity, and interpersonal relationships. Overall, Coach Chris Cotton's insights offer a comprehensive guide for men seeking to improve their emotional well-being and lead more fulfilling lives. Introduction to the Episode (00:00:12) Coach Chris Cotton introduces the episode and its purpose in supercharging auto repair businesses. Promise of Support (00:01:16) Chris assures listeners he understands men's emotional struggles and aims to address them in this episode. Understanding Men's Thoughts (00:02:24) Exploration of the complexities behind what men are thinking and the burdens they carry. The Challenge of Expressing Feelings (00:03:34) Discussion on societal pressures that prevent men from expressing their emotions. Emotional Bottlenecks (00:04:53) Chris highlights how men are conditioned to suppress emotions, leading to overwhelming burdens. Avoiding Conflict and Unhealthy Outlets (00:06:02) Men often shut down or resort to unhealthy coping mechanisms instead of expressing feelings. Lack of Tools for Emotional Expression (00:07:26) Men struggle to find the language and tools to process their emotions effectively. The Stigma of Vulnerability (00:08:43) Fear of ridicule prevents men from opening up about their feelings to trusted circles. Identifying Toxic Relationships (00:09:50) Chris emphasizes the importance of surrounding oneself with supportive rather than negative influences. The Importance of Purpose (00:10:56) Discussion on how having a purpose is crucial for men's emotional well-being and motivation. Consequences of Losing Purpose (00:12:06) Exploration of how a lack of purpose can lead to stagnation and negative behaviors. Embracing Failure as Necessary (00:12:20) Chris shares that failure is inevitable and essential for growth and success. Building a New Narrative for Men (00:13:20) Men need safe spaces to express vulnerability and support each other. Finding the Right Support System (00:14:28) Importance of seeking out positive influences and accountability in personal and professional life. Practical Steps Toward Purpose (00:15:39) Encouragement to evaluate emotional toolkits and relationships to foster personal growth. Starting the Conversation (00:16:38) Chris urges men to open up about their thoughts and feelings with trusted individuals. Conclusion and Call to Action (00:17:35) Final encouragement to find purpose, surround oneself with the right people, and embrace the journey. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
Are You Prepared for the Unexpected Loss of a Loved One? [E198] 16:11

منذ 7 weeks16:11

16:11

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," host Coach Chris Cotton opens up about his deeply personal journey with grief following the passing of his beloved wife Kimberly's mother on New Year's Eve. With heartfelt sincerity, he delves into the complex and often overwhelming stages of grief, sharing insights and reflections from his own experience. Chris emphasizes the crucial importance of being prepared for the inevitable reality of loss, introducing listeners to the "red envelope yellow envelope" concept. This thoughtful approach involves meticulously documenting essential information and end-of-life plans, ensuring that loved ones are not left in the dark during times of emotional turmoil. Chris underscores the necessity of having those often uncomfortable yet vital conversations about end-of-life wishes and preparations. By addressing these topics head-on, individuals can significantly ease the burden on their families and friends, allowing them to focus on healing and remembrance rather than logistical challenges. Throughout the episode, Chris also touches on the emotional and spiritual dimensions of grief, offering guidance and support to those navigating similar paths. He encourages listeners to prioritize self-care and preparedness, not only in their personal lives but also within their business endeavors. By fostering a mindset of readiness and resilience, individuals can better cope with the unpredictable nature of life and loss. Through his candid storytelling and practical advice, Coach Chris Cotton provides a compassionate and empowering message, reminding us all of the strength found in vulnerability and the peace that comes from being prepared. Introduction to the Episode (00:00:01) Coach Chris Cotton introduces the podcast and its focus on auto repair business insights. Happy New Year Message (00:01:13) Chris shares a New Year greeting and hints at personal challenges faced recently. Discussion of Loss (00:02:29) Chris reflects on the passing of Kimberly's mother and the impact on their family. Red Envelope Yellow Envelope Concept (00:03:46) Importance of planning for unexpected events is emphasized through personal experiences. The Emotional Toll of Grief (00:06:50) Chris describes the emotional reactions and support needed during grief. Organizing Affairs for Loved Ones (00:08:18) Advice on preparing personal and business affairs to ease burdens on family. The Stages of Grief (00:10:27) Chris outlines the stages of grief observed in Kimberly's reactions to loss. Denial and Anger Stages (00:11:38) Discussion of denial and anger stages in the grieving process. Bargaining Stage of Grief (00:13:08) Explains how bargaining manifests in thoughts of regret and "what if" scenarios. Depression and Acceptance Stages (00:15:12) Chris describes the transition between depression and acceptance in the grieving process. Call to Action for Planning (00:16:28) Encouragement to have plans in place for end-of-life situations to support loved ones. Importance of Life Stories (00:17:47) Chris stresses the need to document loved ones' life stories before it's too late. Final Thoughts on Grief and Readiness (00:19:00) Reflection on being spiritually and emotionally prepared for life's uncertainties. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
Chris' Favorite Things! [E197] 19:08

منذ 10 weeks19:08

19:08

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses as they look towards 2025. Chris underscores the critical importance of adopting innovative tools and technologies, which are essential for improving transparency, customer communication, and operational efficiency within the auto repair industry. He delves into key software solutions that are making waves in the industry, such as Tech Metric, Auto Octo Rocket, Parts Tech, Auto Ops, Shop Marketing Pros, and Cinch. For each of these solutions, Chris provides a detailed explanation of how they contribute to creating better customer experiences and ultimately increasing revenue. For instance, TeckMetric is highlighted for its ability to streamline shop management processes, while AutoOps is praised for enhancing customer interaction through advanced communication tools. Parts Tech is noted for its efficient parts procurement system, and Auto Ops is recognized for optimizing scheduling and workflow management. Shop Marketing Pros is commended for its effective marketing strategies that help shops reach a broader audience, and Cinch is appreciated for its role in simplifying financial transactions and reporting. Throughout the episode, Chris encourages shop owners to take a step back and reflect on their current practices. He stresses the importance of committing to changes that will drive success in the new year, urging them to embrace these technological advancements to stay competitive in an ever-evolving market. By doing so, shop owners can not only improve their operational efficiency but also enhance customer satisfaction, leading to increased loyalty and business growth. ntroduction to the Episode (00:00:05) Coach Chris Cotton introduces the podcast, emphasizing industry expertise and innovation for auto repair businesses. Reflecting on 2024 (00:01:09) Chris discusses the end of 2024 and encourages listeners to consider their commitments for the upcoming year. Chris's Favorite Tools (00:02:14) Chris shares his favorite tools and technologies that enhance customer experience and team efficiency in his shop. Tech Metric Overview (00:03:24) Tech Metric is highlighted as the foundational software for operations, promoting a paperless environment. DVI Process Importance (00:04:36) The DVI process is discussed as crucial for transparency and customer trust through visual communication. Tire Connect Feature (00:07:02) Chris explains the benefits of Tire Connect for quoting tires and integrating with the shop's website for sales. Using Auto Octo Rocket (00:08:23) Auto Octo Rocket is presented as a tool for analyzing shop performance and forecasting financial goals. Parts Tech Benefits (00:09:28) Parts Tech simplifies parts procurement, streamlining the ordering process and improving efficiency. Canned Jobs and ChatGPT (00:10:33) Chris discusses using canned jobs for diagnostics and how ChatGPT aids in creating effective job descriptions. BG Can Jobs Feature (00:11:49) The BG can jobs feature in Tech Metric is emphasized for recommending high-quality services to customers. All Data for Technical Information (00:12:49) All Data is introduced as an essential tool for accessing technical information and repair procedures. Auto Ops for Scheduling (00:12:49) Auto Ops is described as a user-friendly scheduling solution that improves customer communication and efficiency. Marketing with Shop Marketing Pros (00:15:15) Chris praises Shop Marketing Pros for enhancing his shop's online presence and generating quality leads. Google Service Ads Success (00:16:17) Chris shares positive results from Google Service Ads, highlighting their effectiveness in attracting new customers. Customer Retention with Cinch (00:17:17) Cinch is introduced as a customer retention tool that improves data capture and review management. Boosting Reviews with Cinch (00:19:57) Cinch's impact on increasing online reviews and customer engagement is discussed, showcasing significant improvements. Custom Campaigns with Cinch (00:21:04) Chris details custom campaigns in Cinch for personalized customer follow-ups and tracking ROI effectively. Introduction to Tools (00:22:11) Chris discusses essential tools that enhance shop efficiency, customer friendliness, and profitability. Shoutout to Sponsor (00:22:11) He recommends Shop Marketing Pros for effective marketing strategies that drive customer engagement. Closing Remarks (00:23:13) Chris encourages a positive mindset and thanks listeners for tuning in to the episode. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
How to Increase Customer Trust and Sales with Effective Financing Solutions [E196] 13:19

منذ 11 weeks13:19

13:19

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the critical need for auto repair shops to offer customer financing options, a topic of growing importance in the industry. He begins by addressing the pressing challenges that many auto repair shops face today, such as low car counts and declining repair orders. These issues can significantly impact a shop's bottom line, making it essential for shop owners to find innovative solutions to attract and retain customers. Chris emphasizes that offering multiple financing options can be a game-changer for both customers and auto repair shops. For customers, financing provides a way to manage unexpected repair costs without straining their budgets. This is particularly important in situations where a sudden car breakdown can lead to financial stress. By providing flexible payment solutions, shops can help alleviate this burden, making it easier for customers to approve necessary repairs. Throughout the episode, Chris shares valuable insights on various financing providers available in the market. He discusses the pros and cons of each, helping shop owners make informed decisions about which providers might best suit their needs and those of their customers. Chris also highlights the benefits of financing for auto repair shops, such as increased sales, improved customer satisfaction, and enhanced customer loyalty. Furthermore, Chris offers practical strategies for effectively communicating financing options to customers. He stresses the importance of clear and transparent communication, ensuring that customers fully understand their financing choices and the terms involved. By doing so, shops can build trust and foster long-term relationships with their clientele. The episode also features a sponsorship mention for Shop Marketing Pros, a marketing company specializing in services for auto repair shops. Shop Marketing Pros is recognized for its expertise in helping shops enhance their marketing efforts, attract more customers, and ultimately grow their businesses. Their sponsorship underscores the importance of strategic marketing in conjunction with offering financing options, as both elements are crucial for the success of modern auto repair shops. Introduction to Financing (00:01:26) Discussion on the importance of financing options for customers in auto repair shops. Current Challenges in Auto Repair (00:02:38) Overview of low car counts and declining average repair orders affecting repair shops. Importance of Customer Financing (00:03:43) Financing options are essential for building consumer trust and increasing average repair orders. Unexpected Expenses and Financing Solutions (00:04:58) Highlighting how financing helps customers manage unexpected repair costs effectively. Types of Financing Options (00:06:10) Introduction to various financing providers and their benefits for customers and shops. Making Financing Accessible (00:08:17) Strategies for simplifying the financing process and making it more accessible to customers. Communicating Financing Options (00:09:27) Importance of consistently informing customers about financing options at every touchpoint. Benefits of Offering Financing (00:12:50) Discussing how financing increases average repair orders and customer retention. Call to Action for Shops (00:13:56) Encouragement for shops to start offering and promoting financing options to enhance customer relationships. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
Unlocking the Secrets to Parts Cost Management: Boost Your Shop’s Bottom Line! [E195] 16:09

منذ 12 weeks16:09

16:09

Chris Cotton Weekly Blitz

1
Transitioning from Technician to Shop Owner: Are You Prepared for the Change? [E194] 16:52

منذ 13 weeks16:52

16:52

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," Coach Chris Cotton takes center stage to expertly guide aspiring auto repair technicians through the intricate financial essentials necessary for launching a successful auto repair business. With his wealth of experience and knowledge, Chris delves into critical topics that form the backbone of a thriving business, such as budgeting, labor rates, and operating expenses. He offers a wealth of practical tips and real-life examples, ensuring that listeners can easily grasp and apply these concepts to their own ventures. Chris places a strong emphasis on the importance of maintaining a clear separation between personal and business finances, a fundamental practice that can prevent future financial complications and ensure the business's financial health. He also discusses the necessity of setting appropriate labor rates, a crucial factor that directly impacts profitability and competitiveness in the market. Understanding and managing costs is another key area Chris covers, providing insights into how technicians can effectively control expenses to maximize their business's financial performance. In addition to these financial fundamentals, Chris highlights the critical role of marketing in the success of an auto repair business. He promotes Shop Marketing Pros, a company renowned for its specialized services tailored to the needs of auto repair shops, underscoring the importance of leveraging expert marketing strategies to attract and retain customers. Overall, this episode serves as a comprehensive financial roadmap for technicians who aspire to transition into successful shop owners. With Chris Cotton's expert guidance, listeners are equipped with the knowledge and tools needed to navigate the financial landscape of the auto repair industry confidently. Introduction and Sponsorship (00:00:05) Coach Chris Cotton introduces the podcast and promotes Shop Marketing Pros for auto repair business marketing. Post-Thanksgiving Reflections (00:01:05) Chris shares insights on the light business week before Thanksgiving and discusses consultations with aspiring shop owners. Identifying Budgeting Challenges (00:02:09) He addresses the common struggles of technicians transitioning to shop ownership, particularly with budgeting and resources. Building a Blueprint for Success (00:02:45) Chris outlines the plan to create a financial blueprint for a potential shop owner, focusing on sales and budgeting. Location Considerations (00:03:06) He emphasizes the importance of choosing a proper location for the shop to avoid community issues. Financial Planning for Owners (00:04:10) Discussion on how aspiring owners can sustain their income and manage cash flow during absences. Understanding Business Expenses (00:05:06) Chris highlights the various expenses involved in running a shop, including utilities and licensing fees. Starting with a Budget (00:06:17) He discusses the importance of having a financial cushion and outlines options for starting on a budget. Labor Rate Calculation (00:07:24) Chris explains how to determine the labor rate based on current earnings and benefits. Estimating Weekly Labor Sales (00:11:02) He calculates potential labor sales for a week based on the established labor rate and hours worked. Operating Expenses Breakdown (00:15:10) Chris discusses how to calculate operating expenses needed to run the shop effectively. Importance of Sales Tax (00:16:30) He warns about the significance of managing sales tax correctly to avoid issues with state authorities. Final Thoughts and Call to Action (00:17:34) Chris encourages potential shop owners to reach out for tailored advice and reiterates the sponsor's importance. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
What It Means to Be the Best Shop in Town [E193] 10:30

منذ 14 weeks10:30

10:30

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind **Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton** In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement. Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole. Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business. Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work. Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market. Introduction to the Episode (00:00:18) Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses. Podcast Recommendations (00:01:23) Chris highlights other podcasts on the aftermarket radio network worth checking out. Inspiration from Previous Episode (00:02:38) Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop. Creating a Culture of Accountability (00:03:56) The importance of fostering accountability among employees to achieve the goal of being the best shop. Defining the Best Shop (00:04:54) Being the best shop is a commitment reflected in every operational aspect, not just tools or prices. Employee Engagement and Culture (00:06:02) The significance of a positive culture where employees thrive and contribute to customer experience. The Role of Accountability (00:07:20) Accountability is essential; employees must hold themselves to high standards for the shop's reputation. Steps to Accountability (00:08:25) Chris outlines practical steps for employees to demonstrate accountability in their roles. Building a Standard of Excellence (00:09:31) Establishing a standard of excellence leads to a desirable workplace and loyal customers. Legacy of Excellence (00:10:29) Being the best shop is about building a legacy and creating growth opportunities for employees. Closing Remarks (00:11:33) Chris thanks listeners and emphasizes the importance of a positive mindset in the auto repair business. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
Are You Your Own Biggest Obstacle to Succeeding in the Auto Repair Business? [E192] 10:54

منذ 15 weeks10:54

10:54

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delivers an inspiring message aimed at empowering auto repair shop owners to break through self-imposed barriers and unlock their full potential as effective business leaders. Throughout the discussion, he emphasizes the critical importance of cultivating a positive mindset, maintaining accountability, and taking bold, decisive actions to achieve one's dreams within the auto repair industry. Chris underscores the notion that the most significant obstacles shop owners face are often internal rather than external, suggesting that self-doubt and fear can hinder progress more than any market condition or competition. To combat these internal challenges, Chris advocates for the transformative power of coaching, which can provide fresh perspectives and a structured framework for accountability. He believes that having a coach can help shop owners see their businesses from a new angle, identify areas for improvement, and stay committed to their goals. This external support can be crucial in helping them navigate the complexities of running a successful auto repair shop. The episode is sponsored by Shop Marketing Pros, highlighting the essential role that tailored marketing strategies play in supporting the growth and success of auto repair shops. By leveraging targeted marketing efforts, shop owners can effectively reach their desired audience, enhance their brand visibility, and ultimately drive more business. The sponsorship underscores the synergy between effective coaching and strategic marketing, both of which are vital components in the journey toward achieving sustained success in the auto repair industry. Introduction to the Episode (00:00:20) Coach Chris Cotton introduces the episode and its focus on empowering auto repair shop owners. Sponsorship Acknowledgment (00:01:21) Chris thanks Shop Marketing Pros for their support and highlights their unique marketing strategies. Unlocking Your Potential (00:02:24) Discussion on the importance of getting out of your own way to unlock personal and business potential. Identifying Internal Barriers (00:03:30) Chris emphasizes that the biggest obstacles are often self-imposed rather than external challenges. Dream Big and Act Boldly (00:04:33) Encourages listeners to let their dreams lead instead of being hindered by fear and doubt. The Role of Coaching (00:05:50) Explains how coaching provides perspectives and accountability to help overcome self-imposed barriers. Mindset Reset (00:06:52) Coaches help identify and reframe self-limiting beliefs to approach problems with confidence. Defining Success (00:07:59) Coaches assist in clarifying what success looks like beyond just financial metrics. Actionable Strategies (00:08:59) Discusses the importance of breaking down big goals into manageable steps for clarity. Accountability in Coaching (00:09:59) Stresses the need for accountability to prevent falling back into old habits. Visualizing Your Dream Shop (00:10:13) Encourages listeners to vividly imagine their dream shop and life to create a plan. Taking Bold Action (00:10:13) Calls for committing to one bold step today to move closer to the envisioned goals. Finding Support (00:10:13) Highlights the importance of surrounding oneself with supportive peers, coaches, or mentors. Conclusion and Motivation (00:11:13) Chris motivates listeners to recognize their potential and take action towards their dreams. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

Chris Cotton Weekly Blitz

1
“Finish Line Focus: Top Tactics for Wrapping Up 2024 and Charging into 2025” [E191] 13:16

منذ 16 weeks13:16

13:16

Chris Cotton Weekly Blitz

1
Ghosting: The Silent Killer of Auto Repair Hiring Success [E190] 11:22

منذ 17 weeks11:22

11:22

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved. Coach Chris begins by examining the underlying reasons for this trend. On the applicant's side, factors such as receiving multiple job offers, feeling overwhelmed by the job search process, or simply deciding that a particular position is not the right fit can lead to ghosting. From the business perspective, a lack of structured follow-up processes, being inundated with applications, or changes in hiring needs can result in businesses inadvertently ghosting candidates. The impact of ghosting is profound, affecting both job seekers and business owners. For job seekers, being ghosted by potential employers can lead to feelings of frustration, confusion, and a lack of closure, which can be demoralizing and impact their confidence in the job market. For business owners, ghosting by candidates can disrupt hiring timelines, lead to wasted resources, and create gaps in staffing that affect operations. To address these challenges, Coach Chris offers several strategies aimed at mitigating the occurrence of ghosting. He emphasizes the importance of clear communication throughout the hiring process. This includes setting expectations from the outset, providing timely updates to candidates, and being transparent about the hiring timeline and decision-making process. Furthermore, Coach Chris highlights the role of empathy in improving hiring practices. By understanding the pressures and challenges faced by job seekers, businesses can tailor their communication and engagement strategies to be more supportive and considerate. This approach not only reduces the likelihood of ghosting but also enhances the overall candidate experience. The episode concludes with practical tips for auto repair shop owners to refine their recruitment processes. These include implementing structured follow-up procedures, utilizing technology to manage applications efficiently, and fostering a company culture that values open and honest communication. By adopting these strategies, auto repair shops can improve their hiring outcomes, reduce the frustration caused by ghosting, and build stronger, more reliable teams. The Rise of Ghosting (00:01:05) Discussion on the troubling trend of ghosting in the hiring process and its impacts. Why Ghosting is Increasing (00:02:16) Exploration of the reasons behind the rise of ghosting, including job market dynamics. Employee Perspective on Ghosting (00:03:16) Insights into why job seekers ghost employers, including feeling undervalued and overwhelmed. Business Owner Perspective on Ghosting (00:05:41) Challenges business owners face when candidates ghost them, including time and financial losses. The Importance of Communication (00:08:03) Emphasis on the need for better communication and transparency in the hiring process. Impact on Business Reputation (00:09:00) How consistent ghosting can negatively affect a business's reputation and public image. Strategies to Reduce Ghosting (00:09:30) Suggestions for both parties to improve communication and reduce ghosting occurrences. Creating a Welcoming Interview Process (00:10:05) Advice on how to create a respectful and engaging interview environment for candidates. Follow Through After Interviews (00:11:05) Importance of following through with candidates to maintain professionalism and opportunities. Conclusion and Acknowledgments (00:12:03) Wrap-up of the episode, encouragement for listeners, and thanks to the sponsor. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook…

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Chris Cotton Weekly Blitz « » Project Alpha: The Acquisition of a Hidden Gem [E187]

Project Alpha: The Acquisition of a Hidden Gem [E187]

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Chris Cotton Weekly Blitz « »
Project Alpha: The Acquisition of a Hidden Gem [E187]