#203: You Don't Need Social Media, It Actually Needs you.

Changing The Story with Lana Dingwall

Player FM - Internet Radio Done Right

Agregado hace siete años

المحتوى المقدم من Lana Dingwall. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lana Dingwall أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Biscuits & Jam

1
Biscuits & Jam Returns on March 4th for Season 6 with The War & Treaty! 1:42

منذ 5 أيام1:42

التشغيل لاحقا

قوائم

إعجاب

احب

1:42

Join us for the launch of Season 6 of Biscuits & Jam on Tuesday, March 4th, 2025 with The War and Treaty’s Michael and Tanya Trotter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

منذ 3 أعوام 32:21

MP3•منزل الحلقة

How many times have you spent countless hours of your life stressing out about social media and having to learn something new, yet again, in order to keep up with its changing rules of engagement?

Since starting my coaching business about 6 years ago I feel like I have whiplash from having to learn something, create a new strategy around it, only to have it need to change within 6 months.

The reality is that running a successful business using social media requires us to be very agile.

That seems acceptable if the ONLY thing we had to worry about was in fact social media. But the reality is that most render services, or offer products that have NOTHING to do with social media. That means that we end up spending more time trying to figure out how to market ourselves than we do actually doing the things that have the biggest impact.

The reality is that social media platforms need content creators more than we need them. Social media is a tool, and has made running a business easier in a lot of ways, but we forget that there are other marketing strategies out there that don’t require as many pivots.

I dive deeper into this topic on this week's podcast episode. We also talk about how struggling with marketing doesn’t reflect the quality of what you do - it simply reflects how good you are at explaining it. Those aren’t the same things.

Social media is a tool, but many of us act as if it's the only real measure of success - that’s how good these platforms are at convincing us we need them. Just remember though that without content creators (aka anyone that posts or creates videos), well no one would really use these platforms…..

You are doing better than you’re giving yourself credit for.

You’ve got this and I’ll chat with you next week.

Lana

If you enjoy these conversations, check out The Lighthouse Collective. It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways.

If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here

101 حلقات

#Business #Businesscoach #Women #Lana Dingwall #Entrepreneur #Marketing #Businessgrowth #Personalgrowth #Sociallyconscious #Spiritualgrowth #Spirituallyconscious

#203: You Don't Need Social Media, It Actually Needs you.

Changing The Story with Lana Dingwall

published منذ 3 أعوام

MP3•منزل الحلقة

How many times have you spent countless hours of your life stressing out about social media and having to learn something new, yet again, in order to keep up with its changing rules of engagement?

Since starting my coaching business about 6 years ago I feel like I have whiplash from having to learn something, create a new strategy around it, only to have it need to change within 6 months.

The reality is that running a successful business using social media requires us to be very agile.

You are doing better than you’re giving yourself credit for.

You’ve got this and I’ll chat with you next week.

Lana

If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here

101 حلقات

#Business #Businesscoach #Women #Lana Dingwall #Entrepreneur #Marketing #Businessgrowth #Personalgrowth #Sociallyconscious #Spiritualgrowth #Spirituallyconscious

Todos los episodios

1
#216: Bringing your small business into web3 36:37

منذ 3 years36:37

36:37

I believe that our education systems and how our society is structured traps us. We are taught to fit within a mold so that we are ‘employable’ and can hopefully find a job that allows us enough pay to live comfortably and gives us a few weeks off a year. ⁣ ⁣ Yet inflation is skyrocketing, the cost of living is outrageous and people feel disconnected from things that genuinely make them come alive. ⁣ ⁣ We need change. ⁣ I know for many of you reading this, you feel that way too as entrepreneurship is about taking a step away from all of that. ⁣ For almost a year now I have been exploring blockchain technology (crypto) and web3. ⁣ ⁣ There are many things that overlap with my passions and curiosities. Entrepreneurship, sovereignty, community care, innovation, philosophy, and more. ⁣ ⁣ Like every sector there are people in the space whose only real objective is making money with little regard for others.⁣ ⁣ However there's also an emergence of concepts and ways of creating that previously could only work in small microscopic ways. ⁣ ⁣ On this week's podcast I explore ways in which you could possibly use these things in your own business. As well we explore public goods, community resource sharing, regenerative economics that value the environment and sustaining it, trying to solve complex philosophical problems in the open, building out systems that can help mass amounts of people achieve financial freedom through shared rewards and more. ⁣ ⁣ The more time I spend learning the more I can see how revolutionary it can be if we empower ourselves to learn about it. ⁣ ⁣ There is a massive learning curve, but I fundamentally believe it is worth it. ⁣ ⁣I also believe that online entrepreneurs like you and I are so close to it already as we need to keep up with changing directions of the internet. ⁣ ⁣ Always feel free to hit reply if you have any questions or shoot me a message on IG (@lanadingwall) or twitter (@lanzdingz)⁣ Our world is shifting and I want to ensure that people who are community oriented have the tools and resources needed to participate in this space - otherwise it’s just going to be the same old power systems. ⁣ ⁣ We have an opportunity to make a shift, but it’s going to require enough of us to learn and actively participate. I’ll be using my podcast to help with that and I hope you follow along and learn how you can use this technology in your own business as well. You’re doing better than you realize. Until next week, Lana If you enjoy these conversations, check out The Lighthouse Collective . It’s a community for 1socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways. If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here…

1
#215: Anticipation vs reality is never the same 34:17

منذ 3 years34:17

34:17

Have you ever found yourself anxiously anticipating something? Maybe it’s small like a task you need to complete or maybe it’s a large goal that requires you to push big-time out of your comfort zone. No matter the gap between where you are now and where you want to be, anxiety, fear, doubt, all exist primarily in the anticipation of something- not the act of it. Why is that? It’s mostly because when we’re in the act of doing something we’re present and in action mode - which leaves little cognitive space for fear and anxiety to show up. This means that when we’re doing hard things that can bring about big rewards for ourselves, we’re not actually thinking about how hard it is - we’re simply doing it. This perspective and reminder can help us make progress on our biggest goals and dreams because it reminds us that often the most anxiety shows up in the anticipation of doing something big - not while actually doing it. This is what we explore in more detail in this weeks podcast episode. I remind myself of this when I find myself overthinking a situation, which tends to leave me stalling even though I really want this thing to happen. I hope this perspective shift helps you as it has me. As always you’re doing better than you realize, and you have what it takes to accomplish your dreams. I believe in you and I hope to chat with you next week Lana If you enjoy these conversations, check out The Lighthouse Collective . It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways. If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here…

1
#214: Self sovereignty is connected to community care 32:07

منذ 3 years32:07

32:07

If you’re on social media and work in the space of entrepreneurship and/or spirituality you’ve most likely heard the term self sovereign over the past few years. I wanted to dive a little deeper into what I feel it means and why it is directly connected to community care - because sometimes when I hear people use it, it just comes off as inherently selfish and not empowering at all. Self sovereignty and community care are highly interconnected. The more empowering and expansive a community is, the more sovereign you become. Why is this? It’s because they teach you to use the tools and resources within you over telling you you need them (the community) and must conform to their rules and boxes to fit in. Being sovereign is less about doing everything yourself and it's more about interacting with the world in a way that's fully you. Sometimes that means having full responsibility over yourself to help protect and ensure your freedom AND sometimes it's allowing others to do what they're great at (and love) so that you can do what you're great at - because this is also a form of protecting yourself. This protects your time and helps ensure you have the freedom to pursue what you love. This week I dive further into this topic and explore how it intersects with entrepreneurship, web3, philosophy, mindfulness and more. Check out the episode here. Many of us yearn for something different, but if we don’t explore community and sovereignty as interconnected, we might end up building more of what we already have. Our individual freedom does not need to come at the expense of our community and our community doesn’t need to come at the expense of ourselves. I believe things like entrepreneurship, web3, mindfulness and other things can help us build a more sustainable and flourishing community for all of us. Until next week, Lana If you enjoy these conversations, check out The Lighthouse Collective . It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways. If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here…

1
#213: Becoming the person who accomplishes your wildest dreams 37:35

منذ 3 years37:35

37:35

1
#212: Crypto is more than money: web3 + you could change the world 38:27

منذ 3 years38:27

38:27

I believe that our education systems and how our society is structured traps us. We are taught to fit within a mold so that we are ‘employable’ and can hopefully find a job that allows us enough pay to live comfortably and gives us a few weeks off a year. ⁣ ⁣ Yet inflation is skyrocketing, the cost of living is outrageous and people feel disconnected from things that genuinely make them come alive. ⁣ ⁣ We need change. ⁣ I know for many of you reading this, you feel that way too as entrepreneurship is about taking a step away from all of that. ⁣ For almost a year now I have been exploring blockchain technology (crypto) and web3. ⁣ ⁣ There are many things that overlap with my passions and curiosities. Entrepreneurship, sovereignty, community care, innovation, philosophy, and more. ⁣ ⁣ Like every sector there are people in the space whose only real objective is making money with little regard for others.⁣ ⁣ However there's also an emergence of concepts and ways of creating that previously could only work in small microscopic ways. ⁣ ⁣ On this week's podcast I explore ways in which you could possibly use these things in your own business. As well we explore public goods, community resource sharing, regenerative economics that value the environment and sustaining it, trying to solve complex philosophical problems in the open, building out systems that can help mass amounts of people achieve financial freedom through shared rewards and more. ⁣ ⁣ The more time I spend learning the more I can see how revolutionary it can be if we empower ourselves to learn about it. ⁣ ⁣ There is a massive learning curve, but I fundamentally believe it is worth it. ⁣ ⁣I also believe that online entrepreneurs like you and I are so close to it already as we need to keep up with changing directions of the internet. ⁣ ⁣ Always feel free to hit reply if you have any questions or shoot me a message on IG (@lanadingwall) or twitter (@lanzdingz)⁣ Our world is shifting and I want to ensure that people who are community oriented have the tools and resources needed to participate in this space - otherwise it’s just going to be the same old power systems. ⁣ ⁣ We have an opportunity to make a shift, but it’s going to require enough of us to learn and actively participate. I’ll be using my podcast to help with that and I hope you follow along and learn how you can use this technology in your own business as well. You’re doing better than you realize. Until next week, Lana If you enjoy these conversations, check out The Lighthouse Collective . It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways. If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here…

منذ 3 years46:19

46:19

1
#204: Changing the content creator economy - social tokens, NFTs and more. 39:51

منذ 3 years39:51

39:51

What if you could build out your content and business in a way that rewarded you AND your audience economically? With blockchain technology you can. Technology has always had a huge impact on how businesses interacted with their audiences. Email, social media, youtube etc have all shifted the relationship between us and our customers over the last 15 years. Believe it or not, there was a time when people did not understand why they would need a website, or email address and why they would interact with their customers in that way. Social tokens and NFTs could bring about a new shift in how we create and build our business. In 5 years it’s possible that they will be as common as email. NFTs can be used as coupons, tickets to VIP events, a membership pass to your community and more. Social tokens can be used to ‘cash in’ on certain things only available to holders (think mid way and how you would win tokens and cash them in for a prize), used to vote on what cities you host events in, what topics they want to learn about, or used to get 1 on 1 time with you, etc. There are new and creative ways of engaging with our audience emerging through blockchain technology that allows us to build wealth and create income AND can allow our audience to do the same (they can buy and sell your nft as an example). I dive deeper into this topic this week on the podcast. If you’ve been wanting to shake up how you currently offer some of your services or products and have an interest in learning more about web3, this could be a fun way to learn. Artists, musicians, content creators and all sorts of creators are building with web3 tools (aka blockchain) to create new markets, offers and ways of relating with their audiences. As always, there's no rush for you to learn more about this space. I want to keep dropping information here and there as I do believe it's really interesting with a lot of potential for us entrepreneurs and creators. If you have any questions after listening to the podcast or want more resources hit reply and I’d be happy to help. Remember that you’re doing a better job than you’re giving yourself credit for. Chat with you next week! Lana If you enjoy these conversations, check out The Lighthouse Collective . It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways. If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here…

1
#203: You Don't Need Social Media, It Actually Needs you. 32:21

منذ 3 years32:21

32:21

How many times have you spent countless hours of your life stressing out about social media and having to learn something new, yet again, in order to keep up with its changing rules of engagement? Since starting my coaching business about 6 years ago I feel like I have whiplash from having to learn something, create a new strategy around it, only to have it need to change within 6 months. The reality is that running a successful business using social media requires us to be very agile. That seems acceptable if the ONLY thing we had to worry about was in fact social media. But the reality is that most render services, or offer products that have NOTHING to do with social media. That means that we end up spending more time trying to figure out how to market ourselves than we do actually doing the things that have the biggest impact. The reality is that social media platforms need content creators more than we need them. Social media is a tool, and has made running a business easier in a lot of ways, but we forget that there are other marketing strategies out there that don’t require as many pivots. I dive deeper into this topic on this week's podcast episode. We also talk about how struggling with marketing doesn’t reflect the quality of what you do - it simply reflects how good you are at explaining it. Those aren’t the same things. Social media is a tool, but many of us act as if it's the only real measure of success - that’s how good these platforms are at convincing us we need them. Just remember though that without content creators (aka anyone that posts or creates videos), well no one would really use these platforms….. You are doing better than you’re giving yourself credit for. You’ve got this and I’ll chat with you next week. Lana If you enjoy these conversations, check out The Lighthouse Collective . It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways. If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here…

1
#202: What a DAO is and why it might transform business… 35:06

منذ 3 years35:06

35:06

What if there was a way to retain the autonomy, creativity, freedom and innovation of entrepreneurship, but also have the community, structure and support of others that we sometimes miss when running a business by ourselves? This is what has me so intrigued with DAOs - decentralized, autonomous, organizations. Think of a startup business meeting a community driven project, meeting a bunch of self motivated people coming together to share resources to make money and achieve a goal. They aren’t a new concept, in fact they first popped up in the 80s but because of limitations in banking, trusting each other with money and location limits they didn’t really catch fire. Enter blockchain technology, the internet, and things like zoom and now we have an opportunity to reshape how we work with each other, get paid and create change in whatever area interests us. I sort of fell into working as a contributor with a DAO (Blu3DAO) simply because its mission aligned with mine (helping people make more money while having a greater impact) and was enjoying the community centric nature of what I was experiencing. Next thing I know I’m a governor (think board of directors), a contributor (think freelancer), my partner and I were given the power and funding to pick 35 strangers (and 3 people we met in Denver) to bring to Rio, Brazil. Once there those strangers quickly became friends and we helped many of them start their own DAOs and projects (NFTs etc) and helped secure funding for them to launch. The best part was that no one there knew that I run my own coaching and consulting business (expect my partner Kate of course), but people kept telling me how good I was at coaching and consulting. LOL the power of doing what you love, and knowing you love it no matter what environment you’re in. It’s one of the reasons I’m excited about the potential of DAOs. For many of us, we love what we do and we never want to be in a position where someone else is telling us what we need to do or how to do it, but we still miss getting to create with others. DAOs are designed to reward self motivated, innovative, action takers. There is no CEO or ‘person in charge’. There might be leaders and core team members but they are simply people who have more responsibility on whatever goal your DAO is working towards - but that doesn't mean they have more power or authority - it does mean though they can have a greater impact on the project. Being a serial entrepreneur, I know that some of the ideas and projects I want to bring to life will require me to work with others, but I also know that I don’t want to be a ‘CEO’. I want collaborators, co conspirators, not employees. DAOs are the first time I’ve felt that I could create those larger projects without having to do it alone, and without having to be the bottleneck CEO that is responsible for everything. Working with my amazing business partner for Astrid Park has taught me a lot about how nice it is to have a teammate. It’s also worth mentioning that people often work in different DAOs, or like me, have whole other businesses that they run. The space is designed for cross pollination, it encourages people to be creative and do their own thing and you choose to work together because you have shared goals, not because you ‘need a job’. If you’re interested in learning more, have questions (or concerns), as always feel free to hit reply. I also dive into this topic more on this week’s podcast episode. Check it out here. Entrepreneurship for me has always been about innovation, expression, bringing ideas to life and getting to choose what and how I spend my time. If you’re the same, DAOs might be something fun to look into, even if it’s just to learn. Keep being awesome my friend!…

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