Your Brain on Change: Prof Dan Cable

Change Signal

Here are three big questions that arise from this Change Signal conversation with Dan Cable:

• Are you leading with fear-based management?;

• How much "freedom within the frame" are you offering? and

• How do you use dopamine to best fuel your change efforts?

Dan Cable, Professor of Organizational Behaviour at London Business School, argues that as the world moves faster, leaders can no longer afford to use fear as the primary tool to drive change.

The conversation explores how neuroscience reveals what actually works in transformation. Cable introduces his "seeking system" concept — a part of our brain that's naturally wired to love learning and minimize future surprise.

You'll discover why organizations systematically beat curiosity out of people, even though curiosity is exactly what they need for change. Cable shares practical examples, including a fascinating KLM social media experiment that cost just €10,000 but generated over a million visits.

The discussion challenges conventional wisdom about control, compliance, and execution. Instead of trying to turn humans into robots, Cable suggests we embrace the messy, unpredictable, emotional reality of how people actually thrive during change.

Change Signal. Where transformational leaders find modern change mastery. Cut through the blather, the BS, and the noise to find the good stuff that works.

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