How to Bridge the Gap Between Finance and Business with Soufyan Hamid, Chief of Financial Storytelling Program of The Finance Circle

CFO Weekly

In this episode of CFO Weekly, Soufyan Hamid, Chief of Financial Storytelling Program of The Finance Circle, joins Megan Weis to explore how modern finance professionals are transforming their roles from back-office functions to strategic business partners through the power of financial storytelling. Soufyan brings extensive experience with over a decade in corporate finance, having worked at PwC, Deloitte, and Proximus, where he discovered firsthand the critical importance of communication skills in finance leadership.

With his deep background in FP&A and passion for bridging the gap between technical expertise and essential soft skills, Soufyan shares how finance teams can leverage storytelling to make their insights actionable, influential, and strategically valuable. Currently serving as Chief of Financial Storytelling Program of The Finance Circle, Soufyan oversees tailored training programs that help finance professionals develop business acumen, communication skills, and leadership capabilities to drive business success.

What You'll Learn:

• Why traditional financial reporting structures fail to engage business stakeholders
• How to filter complex financial data into compelling, actionable messages
• The role of business acumen, communication, and leadership in effective storytelling
• Strategies for measuring the impact of improved financial storytelling
• How AI and automation will enhance the importance of human storytelling skills
• The pathway from technical expertise to strategic business partnering

Learn more about Soufyan:

• Soufyan Hamid on LinkedIn
• The Finance Circle Website

Episode resources:

• Personiv's Website
• Personiv on LinkedIn
• Personiv on Facebook
• Personiv on Twitter
  
  

If you enjoyed this episode, then please either:

• Follow, rate, and review on Apple Podcasts
• Follow on Spotify

Instructions on following, rating, and reviewing CFO Weekly are here.

Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

Check out some of our most recent episodes:

• Driving Value Beyond Finance with Tom McDermott
• Why CFOs Are the Chief Everything Officers with Claire Bramley
• Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
• NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
• What Lights You Up? with Jordan Grumet
• Become a Lean Six Sigma Master Black Belt with William Washington
  

If you are interested in joining CFO Weekly as a guest, please complete this form: fame.so/cfo-guest
CFO Weekly is handcrafted by our friends over at: fame.so