Cash Forecasting: How CFOs Navigate Financial Distress with Daniel Fulton, Locust Street Advisory

CFO Weekly

In this episode of CFO Weekly, Daniel Fulton, President and Principal Consultant at Locust Street Advisory, joins Megan Weis to explore how financial leaders can effectively manage turnarounds and cash forecasting during periods of financial distress. Daniel brings over a decade of experience spanning corporate finance, construction finance, healthcare management, and political finance, with extensive hands-on experience in stabilizing businesses through challenging restructures and high-growth periods.

With his diverse background leading companies from near-insolvency to profitability and his expertise in building financial operations processes, Daniel shares how finance teams can implement robust cash forecasting models, manage stakeholder communications during crisis, and create sustainable operational changes. Currently serving as President of Locust Street Advisory, Daniel oversees strategic financial management, turnarounds, and business consulting for companies facing liquidity challenges and growth management issues.

What You'll Learn:

• Why complacency is the most common pitfall that leads businesses into financial distress
• How to build effective cash forecasting models using straightforward "money in, money out" methodologies
• The critical importance of categorizing expenses into "must spend," "need to spend," and "would like to spend" buckets
• Strategies for balancing short-term stabilization with long-term growth opportunities
• How transparent communication and scenario planning can drive behavioral change in management teams
• The role of operational process improvements in preventing future financial crises

Learn more about Daniel:

• Daniel Fulton on LinkedIn
• Locust Street Advisory on LinkedIn

Episode resources:

• Personiv's Website
• Personiv on LinkedIn
• Personiv on Facebook
• Personiv on Twitter
  
  

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Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

Check out some of our most recent episodes:

• Driving Value Beyond Finance with Tom McDermott
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• Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
• NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
• What Lights You Up? with Jordan Grumet
• Become a Lean Six Sigma Master Black Belt with William Washington
  

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