Carl-Gould-#70secondCEO-Why You Need to Win on the How

Carl Gould #70secondCEO

Why You Need to Win on the How

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winning on the how. And they tell you all about how they do what they do.

You need to do the same. We need to map out and productize how you fulfill a customer order. Step one, step two, step three, step four, all the way through and there will be a slide on that. We want to productize that because your employees, they don't want to work for you and they short your hours.

Heck don't want to be trained. So I'm going to get you out of the training business once and for all as of today. We're going to productize your training. You will now certify all of your technicians.

So we have BMW as a client. I spoke at one of their conferences and the BMW, some of the executives were there and I'm like, how many of you drive a BMW? How many of you know what a certified BMW technician is?

And I said, you know how they came to that? I said, see those guys? They just made it up. And the other guys are like, and then they pull me aside and they're like, you know, Carl, a lot of research.

I'm like, relax. We don't, they all know it. You know it. We know it. Yes, it's a good program, but who made it up? They're like, we did. Of course you did. To raise the quality of the how. You don't buy a Lexus used car.

What do you buy? A pre -owned, pre -certified because we have a 122 inspection. They have their how, right? And when they have the how, they trust you more. People don't want to buy a service. They want to buy a product.

So give them a product, right?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.