Carl-Gould-70secondCEO-If you do not have a compelling How and Why

Carl Gould #70secondCEO

If you do not have a compelling How and Why

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

If you don't do what I just said, you will become what they call a musher dog.

How many of you know what the Iditarod is? Trans -Alaskin dog race, dog sled race? How many of you have heard of a dog? How many of you have heard of Alaska? Right on. So this is for everybody. So there's 12 to 16 dogs in a pack.

Two of them are lead dogs. The other 12 to 16 are the musher dogs. And the lead dogs are the ones with the how and the why that are beating you out. For them, the scenery changes. But if you're a musher dog, meaning you do not have a compelling how and why, the scenery never changes.

So Bob, what that means is you're looking up the butt of the lead dog. You get that right, right? You're just right. Okay, so that's when I say the scenery. That's what I'm talking about. That scenery.

Okay, you're looking up the ass of the dog in front of you. Okay, we worked it out. So that'll be your problem and it'll be hard to overcome. It'll restrict your pricing strategy. It'll restrict your customer loyalty.

And you'll be fighting to get that next customer and to keep them. Because this is what people want from you.

Okay. My name is Carl Gould and this has been your #70secondCEO.