Marketing Iconic Brands - Kyle Schlegel, Weber Grills - Part 2

Career Club Live with Bob Goodwin

Kyle Schlegel is the VP of Marketing, Americas for Weber Inc.. Kyle will be sharing strategies and lessons learned from shepherding brands that consumers have a strong personal connection with. We'll also be looking at major forces driving marketing in the next 3-5 years, as well as the importance of a fully empowered and integrated marketing team.