29: You're Leaving Money on the Table: Make This One Tweak To Your Marketing Before the End of the Year

Business Origin Stories for Entrepreneurs, Coaches, and Leaders

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In this podcast episode, your host, Amy Schutte, tells a real-life story of two gyms in my area.

One has a simple yet effective onboarding email series for new clients.

The other? A piece of paper with a few communication tidbits that’s easy to crumple and lose in your purse.

Now, guess which one is winning?

Thankfully, these two gyms aren’t direct competitors. But if your competitors are nurturing their potential clients with a well-thought-out welcome email journey and you’re not, then my friend, you’re missing out on one of the simplest and BEST ways to serve your audience.

This episode breaks down exactly what you need to create a lead generator and the core topics for each of your first automated emails.

Some call it a funnel, some a welcome series – but you should call it a crucial part of your marketing foundation.

Your potential clients or current clients are always in need of communication from you, and if you do this well, it will help you strengthen your business relationships, upsell with ease, and frankly – it’s going to make your life SO much easier.

Just imagine your potential clients showing up, ready to buy from you instead of with 1,000 questions or objections.

How would your life and business change?

This is a critical marketing tactic, no matter what industry you are in…

Services

Healthcare

Arts

Manufacturing

Automotive

Products

Storefronts

The email automation technology is INCREDIBLE these days.

Create value. Serve people well. Enjoy the benefits of creating more expansion in the world.

This may be digital marketing 101, but I promise you, even clients I’ve worked with that are making millions are struggling with this.

But it doesn’t need to be complicated – this episode will help!

P.S. Need help crafting your message and implementing this foundational marketing tactic? At Hudson & Co, we'd love to help. We offer a free 30 minute discovery call. Get on our calendar here.

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