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#24: Why You Should Do A Micro-Launch
Manage episode 259433783 series 2613688
المحتوى المقدم من Maggie Giele. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Maggie Giele أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Have you ever happily announced your new course/ group offer/ thing you're selling... and gotten crickets?
Not everyone wants or needs the big launches you hear so much about - all the resources are poured into one epic launch to try to sell something.
Now, I believe that instead of aiming for that process, it’s so much better for entrepreneurs who haven’t done a big, successful launch like that to aim for Micro-Launching instead.
Micro-launching is the art of creating, marketing and selling an irresistible pop-up offer - this makes it a perfect tie-in with my mantra, test it, tweak it, and try again.
Think about it - when you’re launching something new, how do you know it will work?
The price. The messaging. The positioning. The audience. The marketing. The offer itself. The webinar, sales page, add-any-random-launch-thing-here.
Listen in to this 13-min episode as I guide you through the three core things to keep in mind as you’re planning your next micro-launch for a repeatable, irresistible cash injection.
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