Branding - Abuse it and lose it
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Manage episode 293367277 series 2854762
Do you have a valuable brand in your business without even realising it? Once you understand what a brand actually is and what it means for you and your customers, you'll appreciate the importance of respecting it because it is so easy to abuse it, even passively.
Brands aren't just for big names, they are for everybody and can be an exciting and lucrative tool in your marketing toolbox.
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