Episode 97: Alex Valley - CEO at Unity Wellness Co.

Bulletproof Business

Alex Valley's current company is Unity Wellness that is worth over a million dollars at the moment and is already available in more than a thousand stores. Unity Wellness’s main product is its health beverage, made from four nutrients (Hemp Complex, Ashwagandha, Ginkgo Biloba, Rhodiola Rosea) and has five different flavors in its range. They also launched two flavors of protein bars. Alex started his entrepreneurial journey with the car dealership and later on started Fiber Optics Communication before he got into the beverages business. Alex believes that “to be an entrepreneur you just have to dive in and you learn along the way,” and “you have to have a passion for the product”. To achieve something bigger, Alex decided to move out of North Dakota. To earn some extra cash, Alex found work as a model. In 2019, Alex and his partner did a test run for Unity products, which was a success. In March 2020, Unity Wellness was relaunched with a better formula, branding, and portfolio. Alex believes that due to the pandemic, people are more drawn to healthy diets, which has positively impacted Unity’s business. Focused marketing strategies are one of the key fundamentals that Unity follows. Alex ensures that their marketing strategies are up to date. Unlike other brands Unity offers specially formulated CBD beverages, which is why they are considered premium products. Alex says that social media is thriving, but there is a need for something that’s is more business-focused, something better than Instagram and Facebook. Unity’s goals for 2021 are to keep growing, hiring the right people and finding the right distributor. However, three years from now, Unity plans to partner with or merge with some big brands. Alex plans to expand Unity in New York and hit areas like Minneapolis and Raleigh to grow Unity Wellness further.

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