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المحتوى المقدم من Builder Funnel Radio and Spencer Powell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Builder Funnel Radio and Spencer Powell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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255: Guest on Modern Craftsman w/Nick Schiffer
Manage episode 393347685 series 1909637
المحتوى المقدم من Builder Funnel Radio and Spencer Powell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Builder Funnel Radio and Spencer Powell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more!
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430 حلقات
Manage episode 393347685 series 1909637
المحتوى المقدم من Builder Funnel Radio and Spencer Powell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Builder Funnel Radio and Spencer Powell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more!
…
continue reading
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1 308 - How to Create Profitable Advertising for Your Remodeling Business 19:47
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Struggling to make your advertising profitable? You’re not alone. In this episode, Spencer Powell breaks down the key formula every remodeling business owner needs to know: the LTV to CAC ratio. Learn how to calculate your Customer Lifetime Value (LTV) and Cost to Acquire a Customer (CAC) to ensure your marketing efforts generate real, scalable profit. Discover the three strategies to improve your ratio, lower your acquisition costs, and maximize revenue from every client. If you’re ready to turn your advertising into a growth engine, this episode is for you!…
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1 307 - Remodeling Business Owners, This is Preventing You From Scaling 15:54
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Are you the bottleneck in your own business? It might be the #1 thing holding you back from scaling. In this episode, Spencer Powell shares his personal experience of breaking through growth ceilings by strategically removing himself from day-to-day operations. Learn how to identify when it’s time to delegate, what roles to hire first, and how to make overhead investments that actually pay off. If you’re stuck in the cycle of working in your business instead of on it, this episode is for you.…
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1 306 - Defining Leads vs. MQLs vs. SQLs for Remodelers 8:42
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Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it’s time to clarify what truly counts as a lead. Listen now!…
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1 305 - How to Nail Your 2025 Business Goals 9:26
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Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he’s used to exceed Builder Funnel’s revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you’ll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it’s generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.…
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1 304 - How Much Should Remodeling Companies Spend on Marketing 15:04
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How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides actionable tips to make every marketing dollar count.…
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1 303 - Incremental Gross Margin: How to 5x Your Profit 9:22
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In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!…
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1 302 - 5 Reflections + Lessons Learned from 2025 32:00
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Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It’s an honest look at what worked, what didn’t, and what every business owner can do to improve their own operations in the year ahead. Listen now!…
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1 301 - Elevating the Client Experience with Kyle Hunt 46:34
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Spencer is joined by Kyle Hunt, owner of Remodelers on the Rise, for an engaging discussion centered around the client experience. Kyle brings practical tips and creative strategies to the table, sharing valuable insights that every remodeler can put into action. This relaxed and conversational episode offers fresh perspectives and plenty of inspiration for delivering exceptional results. Listen now!…
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1 300 - Company Goal Planning and Systems for 2025 18:24
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Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it’s setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.…
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1 299 - Remodelers, Here’s How to Shift from Large Paid Ads Budgets to Organic Leads 9:48
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What’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channels for maximum ROI. Listen now!…
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1 298 - My Thoughts on Social Media for Marketing 8:26
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Social media is a game changer for remodelers and custom builders—but maybe not in the way you think. In this episode, Spencer shares his perspective on how to use social media as a powerful nurturing tool to build trust, showcase your work, and amplify other marketing efforts. From behind-the-scenes content to project spotlights, discover how social media can support your business growth without relying on it as your primary lead generator.…
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1 297 - Lessons from the Inc. 5000 with Nicholas Donlin 40:03
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Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valuable insights.…
Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this episode will help you create a framework for identifying and tracking qualified opportunities. Listen now to gain actionable insights and refine your sales funnel!…
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1 295 - How to Remove Yourself From Sales 19:06
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Explore a step-by-step approach to transition out of daily sales duties in your business. Spencer delves into creating a documented sales process, establishing consistent “next steps,” setting sales targets, and aligning compensation plans to encourage growth. By increasing lead volume and implementing a clear training timeline, learn how to delegate sales effectively while sustaining and even accelerating your company’s growth trajectory. Hit play to learn how you can start stepping out of the sales process and keep your growth on track.…
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1 294 - How to Reverse Engineer Your Sales Goals in 5 Steps 21:09
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Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you’ll gain insight into setting achievable milestones and accelerating your business forward. Listen now!…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.