Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he’s used to exceed Builder Funnel’s revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you’ll walk away with a roadmap to tackle your biggest challenges and achieve your growth o…

How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking t…

In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. …

Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the import…

Spencer is joined by Kyle Hunt, owner of Remodelers on the Rise, for an engaging discussion centered around the client experience. Kyle brings practical tips and creative strategies to the table, sharing valuable insights that every remodeler can put into action. This relaxed and conversational episode offers fresh perspectives and plenty of inspir…

Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it’s setting priorities, tracking progress, or improving workflows, these insights will help you create focus, buil…

What’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and…

Social media is a game changer for remodelers and custom builders—but maybe not in the way you think. In this episode, Spencer shares his perspective on how to use social media as a powerful nurturing tool to build trust, showcase your work, and amplify other marketing efforts. From behind-the-scenes content to project spotlights, discover how soci…

Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove…

Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this ep…

Explore a step-by-step approach to transition out of daily sales duties in your business. Spencer delves into creating a documented sales process, establishing consistent “next steps,” setting sales targets, and aligning compensation plans to encourage growth. By increasing lead volume and implementing a clear training timeline, learn how to delega…

Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you’ll gain insight into set…

Spencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools …

Ever wonder how much you should be spending to acquire a customer? It’s probably more than you think, and that’s great news for your business growth! In this episode, Spencer explains the true cost of customer acquisition and how understanding this concept can accelerate your growth. Stop guessing how much to spend on marketing—learn the right amou…

Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you’re struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spe…

Do luxury buyers actually click on ads? Let's break down the truth behind paid ads for high-end remodelers and custom builders. Using real examples, Spencer highlights the wins and challenges of running PPC campaigns for high-end clients. Whether you’re managing your ads in-house or working with an agency, tune in to discover what works for reachin…

Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you’re a remodeler or custom builder …

Is your SEO strategy delivering real results, or are you wasting money? In today’s episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, S…

Discover the 10 marketing and sales KPIs that truly matter for remodelers and custom builders as Spencer breaks down the metrics that impact your bottom line. Move beyond the fluff of impressions and clicks to focus on customer acquisition cost, qualified leads, and more. Don’t miss out—tune in today!…

Builder Funnel just landed on the Inc. 5000 list of the fastest growing companies in the US! Spencer dives into five real business lessons learned along the way—no fluff, just the raw and challenging truths behind scaling a company. From tough decisions to rewarding wins, this episode covers it all. Listen now!…

Curious about the cost of working with a marketing agency? Spencer breaks down the key components—services, technology, and advertising—to help you understand where your investment goes. Want to learn more? Click play and discover the details!بقلم Spencer Powell

Spencer and Dustin Elliot of BUILDXACT delve into Customer Success, highlighting common mistakes remodelers and builders make. Dustin shares best practices and simple changes that can significantly impact your customer success. Curious to learn more? Listen now!بقلم Spencer Powell

Following up in sales is where the big money gets made, yet many remodelers struggle with consistency and purpose. Spencer and Ricky First dive into why effective follow-up is critical, common mistakes to avoid, key elements of a successful strategy, the ideal frequency and timing, tools for managing follow-ups, and how to handle being ghosted. Lis…

Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you g…

Discover why the real opportunity in marketing lies in the bottom 90% of your audience, not just the top 10% who are ready to buy now. Learn about the 3% Rule, the two modes of marketing, and how building relationships early can turn your brand into a "Sticky Brand" that customers trust and call first when they're ready to buy. Tune in and transfor…

Today we explore what to do when the market is down, including key strategies for preserving cash, marketing your business, and strengthening relationships. Despite the recent decline in remodeling demand, discover why this downturn is expected to be modest and short-lived. Listen now!بقلم Spencer Powell

Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and lea…

Join Spencer this week as he chats with Ricky First about the components of a successful first meeting. Discover how small changes can lead to big results. Learn the essential pre-meeting preparations, effective strategies for setting the stage, the best agenda orders, and what to avoid. Don't miss this episode – listen now!…

Today, we dive into the Lead Matrix, a powerful tool for categorizing and nurturing leads to ensure consistent sales growth. Discover strategies for engaging warm and cold leads, whether they're ready to buy now or later, and learn how to turn seemingly unpromising leads into valuable opportunities. Don't miss out—listen now!…

For years, there’s been a big debate around whether Google Ads or Facebook ads are better for generating remodeling leads. Today, we’re going to settle the debate! Listen now to see how these two approaches stack up against each other.بقلم Spencer Powell

I want to share my experience with getting stuck in business and which two roles provided the biggest unstuck. Once I got unstuck, we started growing over 60% faster. Listen now to find out what my bottleneck was.بقلم Spencer Powell

No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.بقلم Spencer Powell

There’s a lot of marketing tactics that work. But my favorite are the channels that compound over time. Listen now and I will explain why certain marketing channels compound over time, creating lasting impact.بقلم Spencer Powell

Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we’ve doubled every 3 years. Consistently. Here are 14 lessons and observations I’ve had after hitting 14 years in business.بقلم Spencer Powell

In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to ga…

Spencer sat down with Tom Reber over at Contractor Fight.Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 2!بقلم Spencer Powell

Listen now as I share 3 of my favorite marketing tips and timeliness strategies learned over 14 years across dozens of markets.بقلم Spencer Powell

Do you know where your real business constraint is? If you spend more time finding the right problem, you can unlock some serious growth. I’ve noticed something talking to remodelers. There’s a big issue around constraints in your business. Start listening now!بقلم Spencer Powell

A leaky marketing funnel can literally cost you tens of thousands of dollars in lost revenue. I’m going to show you how to construct a rock solid marketing funnel. Listen now!بقلم Spencer Powell

Many times in life, to get more we need to do less. To achieve more, we have to remove. I want to get into something that has worked really well for me in several areas. I hope you can use it in your life too. It’s simple in theory, but it has been difficult to execute. Listen now!بقلم Spencer Powell

Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 1!بقلم Spencer Powell

We recently helped a Pittsburgh remodeler close a $1M project through Facebook ads. Almost every remodeler and builder I talked to said something similar. “I just don’t think someone that wants to do a $200K remodel is using Google. They are asking their friends.”Listen now to hear how things have changed!…

Are you tired of being yelled at online by coaches telling you what you SHOULD do with your life? Me too. I’ve seen a lot of content lately - both online and at events watching speakers where the message did not resonate with me. Listen to hear what does resonate with me!بقلم Spencer Powell

Growing a business is HARD. Here are 5 things I’ve observed about business growth that most people don’t talk about. Start listening now!بقلم Spencer Powell

Miller got his start in the construction world in 2020 working for his brother in Birmingham, Alabama as the Controller of the company. He realized how much he could help other small businesses with things like bookkeeping, online bill pay, WIP reporting, and financial systems and operations. In 2022, he started Up Accounting Inc. because he though…

Are your videos not getting the traction you’re looking for? It’s probably because you’re missing one of these elements. We posted a reel/day for the 2nd half of 2023 and grew our IG following very aggressively. We also grew out YouTube subscribers from 1K to over 4K in about 120 days in the 2nd half of 2023. Listen today!…

How do you expect to get more qualified leads if you haven’t even defined what that means for you and your company? I talk to a lot of remodelers. A lot. I’m fortunate to have the vantage point I do where I can to see and hear from remodelers and custom builders in dozens and dozens of markets in the US and Canada. Start listening now!…

Your blog could be generating you dozens of leads every single month. Here’s why it’s not.Over the years, I’ve looked at a lot of remodeling company and home builder blogs. The majority are a total waste. The articles say words but nothing about them was created with a true purpose, so they are mostly wasted time and effort. Not producing anything …

Over the years, I’ve always set goals for myself. In general, they are super motivating to me and give me a sense of direction. I’ll also say that I’ve missed a lot more of my targets than I’ve hit. Despite missing so many of my targets, I’ve still been able to do things like build a multi-million dollar business that’s growing extremely quickly, b…

Chances are the majority of you have hired someone in the past to help you with your marketing. Whether that's an agency, a designer, a website company, etc. Two of the biggest complaints we always hear from remodelers or home builders who have sought outside help are: 1) Not getting enough leads for the investment and 2) the quality of leads is lo…