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Pen & Paper STILL BEATS Tech In Construction - Overcoming Adoption Barriers & Driving Change In Construction
Manage episode 492431047 series 3481938
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"Pen and paper is still one of the largest competitors that construction tech has."
That's what Kalyn Lengieza, owner of Grindstone Consultants, told us during our latest conversation. And honestly, it hit different.
In today's episode of Bricks & Bytes, we had Kalyn and we got to learn about why authenticity beats fancy tech features, how relationships still drive deals in our industry, and the real secrets behind successful construction tech marketing... and many more!
Tune in to find out about:
✅ Why deals still get done on golf courses and job site trailers
✅ The time, talent, treasure framework for resource allocation
✅ How to use AI and tools like Gong to understand your customers better
✅ Why most construction tech companies are positioning themselves wrong
This episode is packed with actionable insights for founders, marketers, and anyone trying to crack the construction tech code.
Listen now on Spotify and let us know what resonates with you in the comments.
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# Podcast Timestamps
00:00 Intro
01:56 Introduction and Unique Connections
05:10 The Importance of Authenticity in Construction Tech Marketing
07:46 Kalyn's Role and Daily Involvement in Grindstone
10:55 Building Relationships and Customer Acquisition Costs
14:00 Leveraging AI and Tools for Marketing Efficiency
16:41 Time, Talent, and Treasure Framework for Startups
19:53 Prioritizing Marketing and Sales Initiatives
22:47 Testing and Iterating Marketing Strategies
26:03 Maintaining Customer Touchpoints and Nurturing Relationships
28:54 Final Thoughts on Marketing in Construction Tech
32:50 Creating a Cohesive Marketing Strategy
34:58 Winning at Product Marketing
36:07 Understanding Your Customers
37:48 Common Positioning Mistakes
41:08 Effective Messaging Frameworks
42:57 Tailoring Messaging for Different Personas
47:59 Key Metrics for Success
52:33 Generating Qualified Leads
55:53 The Best Channels for Customer Engagement
59:17 Radical Changes in Go-to-Market Strategies
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