Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics

Bricks And Bytes

"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."

This reality check from David Horesh hit different.

In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!

Tune in to find out about:

✅ Why understanding construction jargon is make-or-break for tech marketers

✅ The leaky bucket problem killing your sales funnel

✅ How AI agents can replace entire marketing teams

✅ Why construction professionals want memes with their morning coffee

David spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.

Listen now on Spotify and discover what most construction tech founders get wrong about marketing.

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Chapters

00:00 Intro

01:52 Introduction to David Horesh and His Journey

04:50 Understanding Go-To-Market Strategies

07:52 The Importance of Knowing Your Customer

10:52 Defining Go-To-Market Team Structures

13:50 Navigating Change in the Construction Industry

16:54 Building Relationships and Network Effects

19:43 The Role of ROI in Marketing Strategies

22:54 Marketing Channels in Construction

26:00 Leveraging Digital Marketing in Construction

28:42 Creating Engaging Content for the Industry

38:22 Building Relationships in Marketing

40:37 From Traffic to Sales: The Conversion Process

43:27 The Importance of Awareness and Trust

48:52 Understanding the Marketing Funnel

55:58 Recruiting the Right Marketing Talent

01:01:51 Leveraging AI in Marketing

01:04:51 Measuring Marketing Success