Sonny Vu: Founding Misfit Wearables ($260M Fossil Acquisition), Vietnam American Roots and Navigating Tough Decisions - E362

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders and Venture Capital VC

In this episode, Sonny Vu, Founder of Alabaster and former founder of Misfit Wearables, and Jeremy Au discuss three main themes:

1. Vietnam & America Roots: Sonny talked about growing up in the Midwest as his older brother’s sidekick and a Vietnamese immigrant who spoke Vietnamese to his American friends. He decided to study Aerospace Engineering at the University of Illinois, but quickly realized his passion lay elsewhere - and shifted to eventually studying computational linguistics at MIT under Professor Noam Chomsky. He also shared why he felt Noam Chomsky was misunderstood by the broader public.

2. Founding Misfit Wearables ($260M acquisition by Fossil): Sonny’s entrepreneurial journey started when he participated in the MIT $50K Business Plan Competition with FireSpout, a startup focused on machine learning-assisted natural language processing (NLP). After selling his first startup, he co-founded other startups including AgaMatrix, an electrochemical biosensor for diabetes management, and Misfit Wearables, a wearable technology company that was eventually acquired by Fossil for $260 million. He discussed how he figured out product-market fit by reading 5,000 reviews of competitors’ wearables and emphasized the importance of timing and market needs. He also stressed the importance of assembling a crew that’s deeply committed to the mission beyond personal gain and celebrates the rare and precious servant leaders who prioritize the team and the mission over themselves.

3. Navigating Tough Decisions: Sonny shared a story of physical bravery while hiking in Turkey, as well as a critical business decision during his second company’s near bankruptcy, where ethical considerations led him to reject a term sheet that would have been detrimental to previous investors. He asserted that true bravery and courage emerge not from the absence of fear but from facing and navigating through it despite potential risks. The key is considering the long-term perspective of self-perception and integrity.

Jeremy and Sonny also talked about how the disciplines of art, math, and languages and are a unified pursuit of beauty, the evolving nature of entrepreneurship, failure as a more potent teacher than success, the importance of sales in startups, and the value of continuous learning.

Watch, listen or read the full insight at https://www.bravesea.com/blog/sonny-vu

Get transcripts, startup resources & community discussions at www.bravesea.com

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