Bernard Leong: Astrophysics PHD to Serial Founder, Disrupting Extractive Enterprise Resource Planning (ERP) Systems & Startup vs. Family Career Decisions - E393

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Bernard Leong, Founder of Analyse Asia, and Jeremy Au talked about three main themes:

1. PhD to Serial Founder: Bernard talked about his initial career in academia, specializing in theoretical physics and obtaining his PhD in Astrophysics and Cosmology, before moving into machine learning at the Wellcome Trust Sanger Institute, home of the Human Genome Project. His entrepreneurial journey started with the co-founding of Chalkboard, a location-based advertising startup that faced strategic challenges and ended in a shutdown. He also co-founded SG Entrepreneurs, which successfully exited to Tech in Asia. He also shared his experiences heading digital transformation initiatives as a tech executive, such as his digital transformation leader at SingPost and pioneering Singapore's first-ever drone delivery.

2. Disrupting Extractive Enterprise Resource Planning (ERP) Systems: Bernard shared his vision for revolutionizing ERP systems to address the inefficiencies and high costs associated with traditional ERP software. He discussed the history of ERP systems and the challenges companies face, including high customization costs and the extractive nature of the consulting model associated with ERP implementation. Bernard aims to leverage generative AI technologies like ChatGPT and Microsoft CodePilot to create a next-generation open business operating system that is 10X more efficient, productive, and adaptable than current offerings. He discussed the reasons behind his focus on the medium segment of the small and medium enterprise market and counter-positioning strategy against existing ERP giants.

3. Startup vs. Family Career Decisions: Bernard compared the life of a serial entrepreneur to that of a football team manager, emphasizing the importance of taking each challenge as it comes. He discussed the practicalities of negotiating entrepreneurship with family responsibilities, highlighting the importance of financial planning, shared goals, and open communication with his wife who’s also an entrepreneur. He also discussed what repeat founders do differently than first-time founders, ranging across distribution, mindset and adaptability.

Jeremy and Bernard also touched on the "first love startup" problem, first-principles thinking, the people who bet against his success, and the future implications of AI in business.

Watch, listen or read the full insight at https://www.bravesea.com/blog/bernard-leong

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