43. How to AB Test Your Book Title, Cover, and Description

Book Marketing Show Podcast with Dave Chesson

When it comes to picking the right cover, title and description for your book, your opinion as the author may be biased because you already know exactly what your book is about and what’s inside. For those coming across your book for the first time, though, it’s important to take into consideration what they are attracted to.

Finding this out requires testing, which can either be done on Facebook, or as Kim Kohatsu and I will talk more about, a site called PickFu. This site allows users to test out their covers, descriptions or titles for users to judge which one they like best, and the best part is that users leave feedback about what they liked and disliked.

For more information, visit the show notes at https://kindlepreneur.com/e43