PR lessons from the TikTok election - PRWeek podcast

Beyond the Noise - the PRWeek podcast

What are the big lessons for the comms industry from the 2024 general election campaign so far? That's the focus of PRWeek's latest Noise in Brief podcast.

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.

Download the podcast via Apple, Spotify or on your favourite platform.

This week’s edition is hosted by PRWeek UK news editor Siobhan Holt and features UK editor John Harrington alongside reporters Evie Barrett and Elizabeth Wiredu.

The team look at the wider lessons for the industry from a campaign that in recent days has been dominated by the debate between Rishi Sunak and Sir Keir Starmer, and in particular the Conservative leader's disputed claim that Labour will add £2,000 to household bills.

The bombshell news that Nigel Farage has taken over as leader of Reform UK and is contesting a seat is also analysed, alongside other elements of the campaigns, including the use of TikTok and other social channels.

And the quartet ask: can election 'stunts' - like those used by the Liberal Democrats and their leader Sir Ed Davey - ever really work?

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