5 Types of Content Athletes Should Be Creating - #182

Beyond the Ball with Jonathan Jones

In this episode, we delve into the five essential types of content that student-athletes can create to engage their audience effectively. From sharing daily routines to collaborating with teammates, this episode covers strategies that can help athletes build their online presence and connect with followers.

Interview with Masai: https://podcasts.captivate.fm/media/9b63f91b-a55c-454e-8e79-db358206d113/6f1c8db3-d7b3-4609-a9eb-7b1d3c40ff6f-converted.mp3

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Key Takeaways:

- **Day in the Life**: Showcasing daily routines can give followers a unique insight into the life of a student-athlete.

- **Food Documentation**: Sharing what athletes eat can inspire others looking to improve their nutrition and performance.

- **Carousel Posts**: Utilizing multiple images or tips in a single post can enhance engagement and information delivery.

- **Get Ready With Me**: This content style provides a personal touch, showing followers the preparation involved in an athlete's day.

- **Travel Content**: Documenting travel preparations and packing can intrigue an audience interested in logistics behind sports events.

- **Collaborative Content**: Working with teammates on content can broaden reach through shared audiences.

- **Trending Content**: Engaging with popular trends and challenges can help maintain visibility in a crowded space.

- **Long-form Content**: Creating extensive content helps in repurposing material and sustaining engagement over time.

Chapters:

(00:00) - Introduction to the episode and overview of content creation for athletes.

(00:15) - Importance of sharing a "Day in the Life".

(01:17) - Example of Messiah Russell's content approach.

(02:18) - Sharing dietary habits and meal preparations.

(03:11) - Creating carousel posts for better engagement.

(04:12) - Introduce "Get Ready With Me" content.

(05:26) - Travel content to engage followers.

(06:29) - Importance of collaborative content with teammates.

(07:51) - Utilizing trending content to increase visibility.

(08:17) - Benefits of long-form content for repurposing.

(10:06) - Conclusion and invitation for questions.

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