My Ins & Outs for 2025 (& My Word of the Year)

Better: The Brand Designer Podcast

In this episode of Better: The Brand Designer Podcast, we’re diving into what’s in and what’s out for creating a thriving, joyful design business in the new year. Inspired by a trend making waves on social media, I’m sharing my personal “ins” and “outs” for a better work-life balance and a more intentional approach to running my brand design studio.

From booking clients far in advance to pursuing non-work-related hobbies (hello, needlepoint Facebook groups!) and crafting offers around work I truly love, I’m redefining success on my own terms. Plus, we’ll chat about what’s out this year, like accepting clients with red flags, obsessive email checking, and overloading on unnecessary business expenses.

I’ll also share a glimpse into my word of the year—gratitude—and how it’s shaping my mindset and goals moving forward. Whether you’re a seasoned designer or just starting out, this episode is packed with relatable insights and practical tips for creating a business you genuinely enjoy.

Links Mentioned:

The Design Minimind Sales Page

The Design Minimind Waitlist

Thuro Design

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design