Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born. Giselle passed away during a climbing tri ...
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Brand Me Gorgeous | Showit Website Designer, Canva Creator, Honeybook Educator & Brand Business Coach
Mindy Vassalle
Get clarity on all things brand and website to push your business to thrive from the inside out by learning to dig deep and find your brand’s story. I’m Mindy Jean - A Certified Showit Website design partner, a Canva creator, and an educator/business coach for women who want to put more money in their hands. With this podcast, I deliver practical yet proven ways to grow your brand within your business. Once you start developing a plan of action and learn the inside scoop on building a connec ...
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S9 E9: Are You Making These Design Business Mistakes?
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Another solo episode! In this one I go through some of the most common design business mistakes new and even experienced designers make. Don't make the same mistakes I did! Links Mentioned: 25% off one year of Honeybook Inbox Question: “Helpful tips to gain confidence in presenting concepts?” - Gemma de Munk Connect With Us: Our Free Facebook Commu…
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S9 E8: How to Level Up Your Onboarding & Offboarding Experiences
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Having a good on / off boarding process is the key to a positive client experience, in today’s episode I am going to do a quick deep dive on mine and show you some lesson’s learned and maybe give you a few new ideas for yours! Links Mentioned: Honeybook Discount Code Boxfox Inbox Question: “how to explain the importance of following a brand guide” …
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S9 E7: Business IRL: How to Maintain a Streamlined & Inspiring Office Space (At Any Size)
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Episode Description: Today I go over my desk setup and how I like to keep my office space to make sure I am both productive and in a good mood. A little lighter and on the quick side today. Inbox Question: “I’m looking for guidance for the legal side of business setup. Do most people start with a sole proprietorship or an LLC?” - Kaitlin Knust Conn…
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S9 E6: How to Make Consistent Five Figure Months on Day Rates Alone with Sarah Masci
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I got to chat all things VIP Days (how to price them, how to run them, and how to sell them) with the OG day rate creator herself, Sarah Masci of Day Rate Mastery. Sarah’s story spans well over a decade, and it was incredible to hear how she generated tons of leads early on in her company, how she configured her work schedule, and how she shifted h…
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S9 E5: All About Inquiries: Stats, Trends, & How to Get More
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Inspired by Abbey McGrew’s podcast episode from Unfiltered Designers! How many inquiries we got, how they found us, and who booked! In this episode Jen shares her secrets for converting those site clicks into Inquiries. Jen shares some real inquiries from real clients and talks about what exactly on her site, her social media, or her brand got thos…
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S9E4: How to Project Manage Your Studio to Success
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Project management is a skill that every brand design studio owner needs. Having good project management doesn’t just help your business run smoothly, but it leads to a good work environment for your employees and provides your clients with a seamless client experience. In today’s episode Jen shares her best tips and lessons learned around becoming…
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Episode Description: In today’s episode Jen shares her entire web design and web development process, from a blank slate all the way to launch day, Jen explains the systems that she has in place that allows her small team to design, build, and deliver the perfect website every time. Get ready to take notes, this one is packed with a lot of value an…
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S9 E2: How to Confidently Show Up as the Face of Your Brand with Marisa Switzer
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Marisa Switzer is the founder of RISE Creative, a strategic design studio for female-founded e-commerce brands. In today’s episode we chat about her shift from the NYC fashion girlie lifestyle to owning a brand studio, showing up confidently as the face of her brand, and how her transition into motherhood has give her added confidence and clarity. …
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S9 E1: How to Get Faster at Brand & Web Design
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Welcome to the first episode of season 9!! Today I’ll be chatting about ways to improve your efficiency and get faster at brand and web design, allowing you to scale back on your working hours. Inbox Question: “What's an appropriate amount of time spent on choosing brand colors (initially)?” - Shelby Reed Connect With Us: Our Free Facebook Communit…
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From the Archives | S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co
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Welcome to another episode from the archives! We have Meredith Uyeyama from Quixotic Design Co on the podcast to chat all about booking dream clients and nailing the sales call. We open the episode sharing our favorite places to get icons for branding projects. Meredith then tells her story about starting a design studio, becoming a creative direct…
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From the Archives | S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna
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Welcome to another episode from the archives! Five years ago Carli dropped out of design school and started her own business with charging $200 a logo. Today, at 25 years old, She runs a multiple six-figure business that allows her to provide for her growing family, book dream projects at 15k+, all without selling her soul and every hour to her bus…
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From the Archives | S2 E3: Typography, Typography, Typography!
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Welcome to another episode from the archives! Typography is one of the most fun (if not challenging) parts of our jobs as brand designers. We go over the vocab, resources, and chat about our favorite foundries and fonts. Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Tags: designe…
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From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick
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Welcome to another episode from the archives! Kenzie is a brand and website designer who fell in love with website design and decided to start her business focusing on brand and website design for small businesses. In this episode we talk about the process of building a website from start to finish, making websites feel like our clients’ digital ho…
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S8 E19: Answering Your Inbox Questions
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It’s our last episode of season 8! Today I’ll be answering your inbox questions, diving into topics like how to get high-profile clients, firing clients, structuring day rates, hiring team members and more! Thank you SO much to everyone for listening along this season. Links Mentioned: Our “The One Concept Method” Episode Our Scaling Episode Connec…
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S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way!
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Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024). Today I’m joined by Kelsey McCormick of Coming Up Roses, a squiggle-brained brand designer, marketing strategist, and mentor. Kelsey empowers creative professionals to fearlessly and unapologetically show up as themselves online and IRL. We chat all about launchin…
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S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
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Today I’m joined by Xanthe of Oh Sierra, a creative studio that help leaders and brands harness the potent power of community – online and IRL – through content marketing strategy, collaborative events, and creative spaces. In this education-packed episode we discuss the future of social media, what designers are overlooking in marketing, thought l…
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S8 E16: Creating a Design Business that Supports a Flexible Lifestyle with Cass & Amanda from Foxtrot
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Today I chat with Cassidy and Amanda, co-founders of Foxtrot Branding, all about leading a flexible lifestyle with business, being in a business partnership, digital products, and more! Links Mentioned: Foxtrot Branding Launch Your Business in 6 Weeks Freebie Free Foxtrot Guides Inbox Question: “How do you break into a new niche? I have a steady cl…
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S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly
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Today we’re joined by Katelyn from Studio Kaly talking about what makes a luxury brand design experience and how to craft a luxurious offer suite that sells. If you’re struggling with your positioning and offers, this episode is for you! Links Mentioned: Studio Kaly The Win Without Pitching Manifesto Inbox Question: What are the key elements to run…
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S8 E14: How I Built and Launched The Design Minimind
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Today I’m walking you through how I built my signature group mentorship program, The Design Minimind! The Minimind is an intimate group of designers crafting freedom-filled businesses—together. Doors to the application close on November 19th and spots are extremely limited, so apply today! Links Mentioned: The Design Minimind Website & Application …
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S8 E13: How to Make Small Shifts for Big Impact in Your Design Business with Miriam Noble
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I chat this week with past Miniminder and personal friend of mine Miriam Noble about mom/biz life, embracing your faith in the business space, and what her experience in The Design Minimind was like! Links Mentioned: The Design Minimind: https://hellojunecreative.co/minimind Inbox Question: “How do you feel more confident in processes and strategy …
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S8 E12: Spooooky Client Stories (Round 2!) with Lauren Braier
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Happy Halloween, designers! Today I’m joined by my friend and employee, Lauren Braier, as we read your spoookiest client stories. Plus we share some of our own scary client stories at the end! Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Our podcast disclaimer can be found by vi…
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S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick
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Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more. Guest Information: Guest Name: Olivia Herrick Guest Business Name: Olivia Herrick Design Guest Website: https://www.oliviaherrickdesign.com/ Guest Instagr…
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S8 E10: Behind the Scenes of Hello June (Q3 & Q4 Update)
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Q4 is here! Today I’m taking you behind the scenes to give an update of where my business is at, including our project cadence, lead generation, and reflecting on what I’ve learned this year. Links mentioned: Gusto Showit shortcuts This Season’s Partner: The Shopify Code(x) Connect With Us: Our Free Facebook Community Our Website Our Resources Page…
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S8 E9: How to Increase Profitability and Peace with Ashton Smith
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Today we’re chatting with Ashton Smith of The Awakening, a Business Coaching and Education platform. Ashton graciously shares her expertise on how to increase profitability in your business while maintaining a peaceful, intentional, and harmonious life. Links Mentioned: Learn more about the Awakening Membership (Use code LEGACYCREATOR for 50% off y…
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S8 E8: Life Beyond Being Laid Off with Brad Almond
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Today we chat with Brad Almond, creative specialist at Compassion International, about his experience being layed off from his design position and the lessons he’s learned as a result. Whether you’re experiencing a layoff or a slow season of business, Brad shares his encouraging advice on how to stay productive, creative, and positive throughout. G…
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S8 E7: My Design Business Startup Guide (What I Wish I Knew)
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In today’s episode, Jen walks you through all the things she wish she knew when she started Hello June including legal, finances, style, positioning, client acquisition, mindset and more! Links Mentioned: Alli from Influencer Legal Episode: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan This Season’s Partner: The S…
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S8 BONUS: Q&A on Partnering with a Shopify Developer with Jen Chuah & Lea Gucciardi
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I’m so excited to bring you a bonus episode today with two incredible Shopify developers, Jen Chuah and Lea Gucciardi! We discuss how designer and developer relationships can thrive in order to run successful, easygoing e-commerce projects with no scope creep. If you enjoy this conversation, don’t forget to join our FREE workshop right here in the …
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S8 E6: How to Find Business & Mom Life Harmony with Cassie Gudmundson
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In today’s episode I chat with Cassie Gudmundson, energetics business coach and host of Wealthy Mama Podcast. We chat about how to embrace flexibility and flow to create a life that feels harmonious with motherhood and business. Links Mentioned: Reux Design Co. Curated - Cassie's Signature Program Wealthy Mama Podcast Inbox Question: "How do most d…
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S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos
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In today’s episode I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can’t, as well as ways to find unique…
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S8 E4: Scaling from Freelancer to Multiple-6-Figure Agency with Lea Gucciardi from Arq Design Studio
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In this episode, we explore the journey of Lea Gucciardi, founder of ARQ Design Studio, as she transitioned from being a freelancer to building a successful 6-figure agency. We delve into how to identify that pivotal moment that prompts a shift to a team-based approach, and we discuss some of the challenges faced with scaling. Whether you're a free…
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Episode Description: There’s no right way to run a business! Whether you're a seasoned entrepreneur or just starting, this episode is a reminder that the journey is uniquely yours. Tune in as we celebrate embracing your creative journey, learning from challenges, and growing without guilt or shame. Inbox Question: "What's the greatest personal setb…
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S8 E2: How to Craft a Top-Notch Client Experience with Danielle Joseph from Willowspace
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Danielle Joseph is the visionary founder and creative director at Function Creative Co. and founder of Willowspace, the newest CRM tool for designers! Jen and Danielle chat about the importance of crafting a strong client experience and Danielle’s experience building a startup software company. Guest Information: Guest Name: Danielle Joseph Guest B…
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S8 E1: Catching Up with Jen & How to Take a Summer Sabbatical
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Welcome to season 8! In today’s episode, Jen discusses her summer sabbatical and how she’s been able to run her business while being out of office. She also gives tips for designers to plan time away from their own businesses without the worry of missed opportunities. Links Mentioned: Showit Shortcuts by Seedling Studio Inbox Question: "What are so…
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From the Archives | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry
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This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! If you’ve ever felt like marketing yourself on social media (or elsewhere) felt uncomfortable or you’re worried about coming off “salesy,” then this is the episode for you! Ashleigh Henry of The Cheetah Company is a marketing consultant…
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From the Archives | S6 E10: Burnout, Baby, Burnout
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This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! Burnout is a strong sign from your body that something is not working. It’s important to listen. In this episode, Jen and Esther talk about what it’s like to maintain creativity when you’re burnt out, keeping the money coming in, and pe…
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From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road
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This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! Imagine an easy, slow morning: you wake up, have breakfast with your family, do an activity with your kids or explore a hobby on your own, work for a couple of hours, then have the rest of the day to yourself. This reality is attainable…
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From the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew
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This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! We are excited to have Abbey from Wayfarer Design Studio on the podcast! Abbey is a master at attracting dream projects and spills all her secrets to us on how she does it. She also tells us her design studio's origin story, what she's …
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S7 E23: Answering Your Inbox Questions
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It’s the last episode of Season 7! This week Jen is joined by her new employee and brand design studio owner Lauren from Elby Creative to answer all of your burning inbox questions related to design, business, and everything in between. Links Mentioned: Notion Loom Flodesk Honeybook Figma Gusto Monotype Subscription Audacity GSAP Connect With Us: O…
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S7 E22: 3-Year Update on Motherhood & Business
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This week Jen opens up about what her third year as a mom while running her business looked like. She goes over some of the top lessons she learned this year, sharing some perspective on her early years as a mom/business owner and also getting pretty deep about some challenges and personal growth she’s experienced this year in particular. Whether y…
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S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu
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N. Chloé Nwangwu is the Brand Scientist, a brand visibility and Digital Diplomacy (like actual diplomacy!) advisor who unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider the old Thanos snap treatment. In this episode Jen interviews N. Chloé about how brand practitioners can be on t…
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S7 E20: How I Went from Feast/Famine to Booking 5 Months Out
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This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did o…
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S7 E19: Working for (or Hiring) Another Designer with Lauren Braier
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This week Lauren Braier of Elby Creative (and now Branding Bestie podcast!) joins Jen for a chat all about hiring - whether that’s for your own studio or for someone else’s studio. Lauren is now (officially!) Jen’s first part time employee but has been with Hello June as a subcontract Production Designer & Admin Assistant for the past one and a hal…
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S7 E18: Leveraging Your Expertise & Value in Pricing
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Pricing is a crucial aspect of any business, as it can make or break the profitability of the business. Leveraging your expertise and value is a great way to ensure that you are pricing your products or services appropriately. In this episode we talk through some important points to consider when leveraging your expertise and value in pricing, how …
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S7 E17: Podcast Updates / Esther’s Farewell
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In this episode Esther announces her decision to depart from the podcast due to focusing more time on her rapidly expanding design studio Sereth Design. The hosts discuss what’s next for the podcast (Jen is going to host solo alongside some amazing guests!) and they review their favorite Esther episodes from the past three seasons. The Better commu…
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S7 E16: Learning to Trust Yourself as a Designer with Bonnie Bakhtiari
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This week we did a podcast swap with the lovely Bonnie Bakhtiari from The Brand Strategy Podcast! We chatted all about how difficult it can be to trust yourself as a designer - and what tools we use to strengthen our confidence and self-trust. Links Mentioned: Brand Strategy Podcast B is for Bonnie Design Connect With Us: Our Free Facebook Communit…
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Play a game with us! Think the opposite of “Never Have I Ever” - this week, we’re playing “Would You Ever…” We’re doing a Q&A-style episode where we ask some (juicy) questions about being a designer and business owner, working with clients, and our preferences. We also polled our audience (you guys!) on Instagram and share the results alongside our…
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S7 E14: Making your Website Stand Out from a Copywriter’s Perspective with Alice Brown
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Alice Brown is the pen behind Alice Writes Copy, from Cornwall, England: a website specialist, copywriter and SEO strategist for passionate business owners. In this episode Esther interviews Alice about how copy is crucial to websites - and is as important (if not more!) than design. They talk about first impressions, hooking customers and motivati…
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S7 E13: Catching Up with Esther & Jen / Our Q1 Recaps
47:07
47:07
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47:07
This week Jen and Esther chat about life updates (Jen’s recent move and Esther’s travels) and business updates (how things are going and what we’re working on). We also review how Q1 went for Sereth and Hello June, and what’s in the pipeline for Q2 and beyond. Links Mentioned: Emma Fabros (Jen’s Engagement specialist - tell her I sent you!) Special…
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S7 E12: Working with a Developer with José Roa
1:00:43
1:00:43
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1:00:43
Jose is a Venezuelan born self-thought web developer & wellness enthusiast. After 7 years working in all sorts of different non-fulfilling corporate jobs he discovered his passion for coding and the limitless possibilities that it offers. His expertise lies within front-end web developing, and the main languages in his tech stack are JavaScript, an…
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S7 E11: In the Eyes of the Beholder: Taking Customer + Clients’ POV Into Consideration
29:31
29:31
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29:31
When it comes to creative work such as brand design and website design, it is important to keep in mind the end user's perspective. After all, they are the ones who will be interacting with the final product. In this episode, Esther shares some tips for taking customers' and clients' points of view and needs into consideration to create the best re…
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