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How Liquid Death Built Demand Everywhere
Manage episode 501245517 series 3378346
المحتوى المقدم من Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?
In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.
They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment).
Connect with Natalie
https://www.linkedin.com/in/nataliekcotter/
Connect with Destaney
https://www.linkedin.com/in/destaney-wishon/
Learn more about BTR Media
www.btrmedia.com
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